Conversion Conference London
etc.venues, 200 Aldersgate, 12-13 October, 2016
Co-founder and Managing Partner
As the co-founder of AGConsult, a Belgium-based usability and conversion optimization company, Els has been creating better online experiences based on user research since 2001.
She’s an advocate for qualitative user research and moderated user testing in particular. She loves helping companies to understand their customers better. Because a happy customer is a returning customer.
Els has moderated over 3.500 user tests for companies such as AtlasCopco, Orange, Daikin and Bridgestone.
Els Aerts is speaker of the following session:
Partner & Co-founder
Simo Ahava is a recognized expert on customizing web analytics and tag management solutions to improve the entire “life cycle” of data collection, processing, and reporting. His main areas of expertise lie with Google Analytics and Google Tag Manager, and Google has appointed him as a Google Developer Expert in these fields. He is especially interested in the interface between marketing and development, and his main focus is on increasing awareness, skills, and critical thinking around data.
Simo is a partner and co-founder at 8-bit-sheep. He also writes a popular blog on all things Google Analytics and Google Tag Manager development at www.simoahava.com. An experienced speaker and prolific blogger, Simo can be seen and heard in conferences, product forums, support communities, and developer meet-ups alike.
Information about Simo Ahava's session will follow soon.
Dr. Karl Blanks
Karl is a former rocket scientist, with a PhD from Cambridge University, England. He co-founded Conversion Rate Experts (CRE) to show businesses how they can profit by applying scientific techniques to web marketing.
Dr. Karl Blanks is speaker of the following session:
User Experience Consultant
Cemal Buyukgokcesu joined Google in 2010, and is currently working on mobile UX initiatives in the EMEA region. He also works as User Experience Consultant advising Google advertiser partners to optimize their digital assets and business results. He has presented at various events on topics like Digital Analytics, Conversion Optimization, User Experience and Digital Marketing. Prior to his current role, Cemal worked as Strategic Partner Manager in Google's Dublin and Sydney offices. He has business experience in pharmaceutical and tobacco industries having worked for Pfizer and Philip Morris. Cemal holds an MS in Information Systems from London School of Economics, and a BA in Management from Bogazici University.
Cemal Buyukgokcesu is speaker of the following session:
Head of Digital Analytics & Optimisation
DMPG Ltd - Digital Media Performance Group
Steve is a co-founder of DMPG, a consulting company setup to ensure customers are getting the most out of their digital analytics data. He has been working in the digital analytics and conversion optimisation industry for over a decade and in that time has helped many large organisations such as Barclays, Virgin Media, BBC, FOX, Nespresso, Lonely Planet, Harper Collins, Bupa, Hewlett-Packard, Time Inc, Manchester United as well as early stage companies such as Vivino, GoCardless and Moo. Steve is an analyst at heart and loves rolling his sleeves up and digging into data to deliver useful insights for the purpose of driving positive business change. His nickname inside DMPG is 'Fedex' which is an association with his personality traits and drive to always deliver no matter what the obstacles.
Steve Carrod is speaker of the following session:
Head of Strategy and Portfolio
Santiago has fifteen years of experience facilitating change for a wide variety of clients to become data driven decision making organisations. He’s experienced in data analytics and technical skills combined with management consulting work. He has substantial knowledge and practical skills with a range of data products for decision analysis, Reporting, Business Intelligence, Data Analytics and Decision Support Systems. As Head of Strategy & Portfolio, Santiago leads the Strategy for the UK portfolio of products and services, providing deep knowledge to the BI, Big Data Analytics, CPM and Management Transformation Practices. His role combines strong technical capability of self-service BI tools, data modelling, relational databases and programming languages with the ability to lead a group of technical consultants and be a focal point for client interactions on technical matters.
Information about Santiago Castro's session will follow soon.
Rudger de Groot
Owner / Digital Optimizer
Rudger is the former Head of CRO of Conrad Electronic International, one of the largest family owned European omnichannel retailers, with over 700.000 products available in the locally operated online shops. Rudger was responsible for the setup of an international testing strategy and designing the process of high frequent a/b testing, combined with extensive user research.
This year he launched his own agency: Mintminds. Mintminds assists retailers and brands across Europe with their own CRO strategies and testing activities. Rudger has come across a lot of ecommerce retailers with vastly different analytics and testing tool implementations.
CRO is far from mature. Companies are running into the same problems today, as they did 5 years ago. Rudger has picked up the gauntlet and will show you in great detail how to overcome these essential obstacles.
No fancy pansy models or theoretical mumbo jumbo, but clearcut solutions that have proven themselves time and again. All of this will of course be explained by illustrating some great case studies from customers such as Ullapopken (Fashion), Lampenlicht (Lighting retailer) and Pearl (consumer electronic retailer).
Rudger de Groot is speaker of the following session:
Alistair Dent is the founder of Mismi, the world's first specialist Amazon Marketing Services agency. Alistair speaks regularly at conferences like Search Marketing Expo, Search Engine Strategies, Google Firestarters and more, and writes about digital and search for publications like Marketing Land, Search Engine Land and Search Engine Watch.
Alistair Dent is speaker of the following session:
22 years as an online & e-commerce entrepreneur, 2 online stores founded, grew to top 3 on their niche (IT&C and Flowers) and exists over $4000000, marketing and communication guru, addicted to customer satisfaction
Mugur Frunzetti is speaker of the following session:
Karl is number three on the list of most influential conversion experts in the world. He’s the G in AGConsult, a Belgium-based usability and conversion optimization company. He’s been optimizing websites since 2001. Always based on user research & facts, because he’s tired of all the opinions and gut feelings in the web business. The last few years he’s been obsessed with AB-testing. Mainly because it allows him to see the impact of changes he proposes based on research. But AB-testing also made Karl humble again. Because he noticed that best practices don’t always work. And that his great ideas and solutions sometimes utterly fail. Karl teaches at several university colleges in Belgium and speaks at conferences all over the world. He’s also known as the ‘conversion comedian’. He works for clients such as Suzuki, Thomas Cook, Tui, Shell and Daikin.
Karl Gilis is speaker of the following session:
Duncan is a digital marketing trainer, conference speaker, author and consultant, specialising in the subjects of UX and conversion rate optimisation. He’s helped build optimisation programmes for international brands such as The Open University, Vodafone Australia and John Lewis Finance
He believes that good UX and CRO is pretty simple – understand your audience, test with a robust methodology and challenge your presumptions and ego every step of the way.
Duncan Heath is moderator of the following sessions:
- The Ultimate Test Setups: Become the True CRO Scientist that Delivers
- Data Driven Marketing
- Data Driven UX Design
- Google BigQuery: The secret weapon to get more from your Google Analytics 360
- Advanced User Testing: Right Time, Right Place, Right Method
- Multi-Touch Digital Attribution and Media-Mix Modelling
- Google Analytics Shortcuts to Optimising Cross Device Experiences
- In a world of multiple channels and multiple devices.. Do you still think Conversion Rate is calculated in a single session?
Data and Performance Senior Manager
Vimpelcom is a sixth largest mobile operator in the world, with over 270 million users across countries from Russia to Pakistan. As part of the London product team, Julia works on new products that require the latest best practice in mobile design, UX experience and data analytics.
Julia Jakubiec is speaker of the following session:
Psychologist, Conversion Manager
After his study in psychology and usability, Guido started work in e-commerce. Since 2004 he helped multiple Dutch and international brands establish and optimize their online customer dialogue. Working in IT as a psychologist gives a different and often fun & useful perspective on products and users that can be used to improve UX and business metrics. He is often invited to speak at international events about Persuasion and E-commerce and Magento and works at Euroflorist, one of Europes largest flower companies.
Guido Jansen is speaker of the following session:
Director of Business Solutions
Benjamin Lefebvre is the Director of Business Solutions of Webcertain Group. With an extensive linguistic background, and over five years of hands-on search experience, Ben is a regular speaker at the International Search Summit and is one of the tutors at the International Marketing School. Familiar with a variety of different industry sectors and digital channels, he also makes sure that all clients’ international digital marketing strategies have been appropriately adapted to each target market. Ben’s areas of expertise are Pay per Click, SMO, Search Engine Optimisation, Online PR and Link Building applied to international and multilingual markets and project management.
Ben Lefebvre is speaker of the following session:
Founder & CEO
Matt Lerner developed and led 500 Startups "Distro Dojo” growth accelerator in Europe, which helped 35 startups achieve average annual YoY growth of 250%, and had a founder “likely to recommend” score of 96%. He then launched Startup Core Strengths to offer that “dojo mojo” to startups across Europe. Before 500 Startups, he spent 15 years building and running growth teams in the US at PayPal, and three less famous silicon-valley startups. Matt lectures on startup marketing at Imperial College and Stanford Business School.
Matthew Lerner is speaker of the following session:
Russell is a marketing data guy - having consulted or worked with some of the worlds largest brands he now is building the future of marketing tech whilst continuing his passions to change the way data is used my organisations all over the globe. Having run in-house, agencies, consultancies and his own tech businesses Russell has experience from working with startups to global enterprises. Russell often is a keynote speaker at conferences on marketing data and welcomes to Q&A style format to break open the discussion.
Russell McAthy is speaker of the following session:
Deputy Head of Ecommerce
Stuart has worked for Schuh for five years; his job description includes responsibility for site performance and the quality of the conversion across all devices and being the champion for the multichannel, connected customer. Prior to this role, he was a senior web developer in the fashion industry, and brings a detailed technical appreciation to the Schuh ecommerce department. His aim is to help the ecommerce team to create the definitive ecommerce experience in the UK footwear sector.
He pays close attention to the user experience, customer experience, SEO, accessibility, site speed and multi-device, multi-session retail.
Stuart McMillan is speaker of the following session:
Head of Data & Attribution, PerformanceX
Róisín Moran is speaker of the following session:
André Morys is founder and CEO of Web Arts AG, a German based company specialising in conversion optimisation. André is a contributing author for several German ecommerce magazines and is a blogger and publisher of konversionskraft.de. His work focuses on neurosciences and behavioural economics to increase the persuability of ecommerce systems.
André Morys is speaker of the following session:
Motto: If you aren’t living on the edge, you’re taking up too much space.
Britney Muller is speaker of the following session:
Manager, Experimentation and Web Analytics
David has more than 7 years’ experience in web optimization with him most recently leading the Shopping and Checkout testing programme at Hotels.com. He applies his wealth of knowledge in web analytics and online experimentation not just to e-commerce optimization, but also online product development and strategic planning. David’s record in collecting and transforming data into insights, action and ultimately profit started at Best Buy back in 2009 within the Online Marketing function of the business. David joined Hotels.com in 2011 initially within Promotions planning before moving across to analytics and experimentation and was promoted to his current role. David has a great deal of experience in the Marketing, Analytics and Product functions of e-commerce and will be sharing some learnings from the Hotels.com test and learn function.
David Nye is speaker of the following session:
Stephen Pavlovich is the CEO of Conversion.com, the UK’s largest conversion optimisation agency. Working with clients like Domino’s, Just Eat and Facebook, they’ve optimised websites and apps, and tested pricing, functionality and new products.
Their clients range from SMEs to Fortune 500 corporations. Across the US, UK and Europe, they have worked in diverse B2B and B2C industries, including SaaS, finance, travel, ecommerce, media, health, and gaming.
Stephen Pavlovich is speaker of the following sessions:
Stephen Pavlovich is moderator of the following sessions:
- It’s Not About Testing: How Successful Organisations Really Control Their Growth
- How to make sure your new website won’t be a failure?
- Data Driven Marketing; Work Smarter, Not Harder
- Persuasive Ecommerce
- Building an Enterprise Level Optimisation Programme
- Tools and Techniques for Mobile CRO
- How Hotels.com Moved To A Mature Testing Programme
- 10 Tips to Improve International Conversions
- Using Mobile Data and Insights to Create Loyal Users
- Building a Conversion Optimisation and Personalisation Ready Business
- CRO Lessons in a Rapid Growth Startup
- Building & Managing Growth Teams - A VC’s Perspective
Teowaki, Datawaki, AprendoAProgramar
Javier Ramirez is speaker of the following session:
Founder and Director
With 17+ years of experience in the conversion optimisation industry, Paul is one of the leading figures in the industry. He is an author, international keynote speaker and revered trainer on the subject, whose real passion lies in championing industry, company and personal change.
PRWD's conversion optimisation maturity audit - www.CROmaturityaudit.com
Paul Rouke is speaker of the following session:
Craig has been blending UX, Analytics, AB Testing, Voice of Customer and Conversion Optimisation techniques for over 15 years. He's also been building teams, launching products and hacking the growth of websites for companies like Google, LOVEFiLM, Lego, John Lewis, eBay, The FT and more.
By teaching teams and companies to build and measure products differently, he helps unlock the hidden value and growth in every product. Using these approaches, his clients have found over £2Bn in incremental annual revenue in the last 5 years.
Craig lives in Blackheath, London, with his daughter and an entourage of cats and pug dogs. He likes to relax growing organic vegetables, doing the odd spot of DJing badly and reading hard boiled Crime Fiction. You can find him tweeting as @OptimiseOrDie on everything to do with Numbers, UX and Psychology.
Craig Sullivan is speaker of the following sessions:
Lead Scientist - Marketing Data Science & Optimisation
Ashish currently leads the Marketing Data Science & Optimisation Practice at Tesco, driving strategy and shaping best in class data informed product performance and customer experience optimisation through best practices and building maturity in A/B, MultiVariate testing, UX, personalisation, lean analytics, cross-channel and cross device (online, mobile, in-store), across all the verticals of the Tesco Group. Helping architect an integrated big data environment to build and leverage data science tools for enhancing real-time services and analytics. He has a long standing academic research background in artificial intelligence, machine learning, neuroscience, statistics and sociobiology. More recently, Ashish has been working on consumer neuroscience, cognitive science, and using data science to understand decision systems and influence networks for online/offline customer behaviour. Creating frameworks and processes to measure and deliver engaging products effectively and continuous product development. Ashish has previously worked as a conversion optimisation specialist, product development of a conversion optimisation tool, data science and visualisation.
Ashish Umre is speaker of the following session:
Sr. Product Manager | Director CRO
Lost My Name
Tom Waterfall has executed 1000s of experiments with 100s of companies across the globe.
He now champions Conversion Rate Optimisation at Lost My Name. Lost My Name’s goal? Share more magical moments with more children through the power of personalisation, storytelling, and of course – CRO.
Tom Waterfall is speaker of the following session: