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Advisory Board

Conversion Conference London
Business Design Center London, 27-28 November 2012

Mike Potts

Richard Baxter

Founder & Director


Richard is founder and Director of SEOgadget, a performance digital marketing company specialising in conversion rate optimisation, SEO site architecture, keyword research, technical SEO, social media technology consulting and link building in high competition industries.
Richard is a regular SEO industry commentator and a regular speaker at industry conferences including SMX (Search Marketing Expo), SES (Search Engine Strategies), DomainFest, and Mozcon. He’s also a proud contributor to the SEOmoz 2011 Search Ranking Factors.

Dr. Karl Blanks

Dr. Karl Blanks


Conversion Rate Experts

Karl is a former rocket scientist, with a PhD from Cambridge University, England. He co-founded Conversion Rate Experts (CRE) to show businesses how they can profit by applying scientific techniques to web marketing.

Rob Jackson

Rob Jackson

UK Managing Director

Elisa Interactive

Rob Jackson heads up the UK arm of Elisa Interactive in London – Elisa DBI (digital business intelligence). When he’s not running Conversion Thursday, a social event for internet marketers, he heads up conversion rate optimisation projects for Elisa DBI. He is a regular speaker at SMX, Google’s Make my Website Work and is instantly recognisable by his curly hair.

Stephen Pavlovich

Stephen Pavlovich


Conversion Factory

Stephen Pavlovich is the director of Conversion Factory, a UK agency specialising in conversion rate optimisation for highly competitive niches. Stephen helps start-ups and multinational companies maximise their conversion rates rapidly.

Paul Rouke

Paul Rouke

Head of Usability, Trainer and Consultant


Paul is a consultant and trainer in usability & conversion optimisation with over 11 experience, working with clients including Speedo, Lakeland, Stella McCartney, The Scout Association, Speedy Hire, Butlins and Pentland Brands (who own and manage brands including Berghaus, Kickers and Boxfresh).
Paul runs Manchester based usability and conversion optimisation consultancy PRWD (PRoductivity Without Difficulty), providing services including expert evaluations, user testing (moderated and remote), conversion rate optimisation, in-house consultancy and training to some of the UK’s most respected brands.
Previously he worked for 7 years in user experience at the UK’s biggest home shopping retail group, Shop Direct Group, starting in 1999 when the group first began exploring the potential of selling online to their millions of customers.
Paul is extremely passionate about both delivering conversion improvements and sharing best practice usability for all sizes of clients, with a particular focus on improving the conversion rates of ecommerce platforms. Examples of his desire to share his expertise can be seen in both the training courses and usability events that Paul plans and delivers alongside the likes of Google and PriceWaterhouseCoopers.
Paul regularly publishes articles on usability and conversion optimisation including Econsultancy blog posts, and all these articles are available online (
In his spare time Paul enjoys playing football (although age is catching up with him), spending time outdoors when the UK weather permits, watching arthouse movies and spending quality time with his family.