Speakers

Conversion Conference London
etc.venues, 200 Aldersgate, 11-12 October, 2017


Colin McFarland
Colin McFarland

Head of CRO

Colin is Head of CRO and Product Owner of Experimentation Services at Skyscanner. His mission is to develop education and tooling to create an 'Internet Economy' experimentation culture at the organisation.

Previously he built and led the experimentation team at Shopdirect, and before that was part of a pop-up squad challenged with introducing Booking.com's experimentation model at Rentalcars.com."

Information about Colin McFarland's session will follow soon.

Stuart McMillan
Stuart McMillan

Deputy Head of Ecommerce

Stuart joined Schuh in 2012 as the Deputy Head of Ecommerce, where he is responsible for the day-to-day operation of the website, as well as helping to steer its future direction. Prior to Schuh he was the Ecommerce Operations manager for AllSaints, responsible for the maintenance, testing and hosting of their collection of websites. Stuart worked for AllSaints for four years, helping launch their US online presence, their multi-lingual offering and their mobile site. Stuart brings his strong technical background to Schuh’s ecommerce team to help the ecommerce presence innovate and grow.

Prior to this, Stuart worked in bricks & mortar retail, including managing an outdoor shop and department management in Safeway before moving to a digital agency as a web developer.

Information about Stuart McMillan's session will follow soon.

Stephen Pavlovich
Stephen Pavlovich

CEO

Stephen Pavlovich is the director of Conversion Factory, a UK agency specialising in conversion rate optimisation for highly competitive niches. Stephen helps start-ups and multinational companies maximise their conversion rates rapidly.

Conversion Factory's clients range from start-ups to $5 billion/year websites.

Information about Stephen Pavlovich's session will follow soon.

Paul Rouke
Paul Rouke

Founder and CEO

With 17+ years of experience in the conversion optimisation industry, Paul is one of the leading figures in the industry. He is an author, international keynote speaker and revered trainer on the subject, whose real passion lies in championing industry, company and personal change.

PRWD's conversion optimisation maturity audit - cromaturityaudit.com

Information about Paul Rouke's session will follow soon.

Craig Sullivan
Craig Sullivan

CEO

Optimal Visit

Craig has been blending UX, Analytics, AB Testing, Voice of Customer and Conversion Optimisation techniques for over 15 years. He's also been building teams, launching products and hacking the growth of websites for companies like Google, LOVEFiLM, Lego, John Lewis, eBay, The FT and more.
By teaching teams and companies to build and measure products differently, he helps unlock the hidden value and growth in every product. Using these approaches, his clients have found over £2Bn in incremental annual revenue in the last 5 years.
Craig lives in Blackheath, London, with his daughter and an entourage of cats and pug dogs. He likes to relax growing organic vegetables, doing the odd spot of DJing badly and reading hard boiled Crime Fiction. You can find him tweeting as @OptimiseOrDie on everything to do with Numbers, UX and Psychology.

Information about Craig Sullivan's session will follow soon.