Speakers

Conversion Conference London
etc.venues, 200 Aldersgate, 12-13 October, 2016


Els Aerts
Els Aerts

Co-founder and Managing Partner

AGConsult

Els Aerts is the A in AGConsult, a Belgium-based usability and conversion optimization company. She’s been optimizing websites based on user research since 2001. Els is a big fan of old school in person user testing and has moderated nearly a thousand of them. She works for a very diverse portfolio of clients including B2C, B2B and non-profit organizations.


Simo Ahava
Simo Ahava

Senior Data Advocate

Reaktor

Simo Ahava is a recognized expert on customizing web analytics and tag management solutions to improve the entire “life cycle” of data collection, processing, and reporting. His main areas of expertise lie with Google Analytics and Google Tag Manager, and Google has appointed him as a Google Developer Expert in these fields. He is especially interested in the interface between marketing and development, and his main focus is on increasing awareness, skills, and critical thinking around data.

Simo holds the position of Senior Data Advocate at Reaktor. He also writes a popular blog on all things Google Analytics and Google Tag Manager development at www.simoahava.com. An experienced speaker and prolific blogger, Simo can be seen and heard in conferences, product forums, support communities, and developer meet-ups alike.


Dr. Karl Blanks
Dr. Karl Blanks

Chairman

Conversion Rate Experts

Karl is a former rocket scientist, with a PhD from Cambridge University, England. He co-founded Conversion Rate Experts (CRE) to show businesses how they can profit by applying scientific techniques to web marketing.


Cemal Buyukgokcesu
Cemal Buyukgokcesu

User Experience Consultant

Google

Cemal Buyukgokcesu joined Google in 2010, and is currently working on mobile UX initiatives in the EMEA region. He also works as User Experience Consultant advising Google advertiser partners to optimize their digital assets and business results. He has presented at various events on topics like Digital Analytics, Conversion Optimization, User Experience and Digital Marketing. Prior to his current role, Cemal worked as Strategic Partner Manager in Google's Dublin and Sydney offices. He has business experience in pharmaceutical and tobacco industries having worked for Pfizer and Philip Morris. Cemal holds an MS in Information Systems from London School of Economics, and a BA in Management from Bogazici University.


Steve Carrod
Steve Carrod

Head of Digital Analytics & Optimisation

DMPG Ltd - Digital Media Performance Group

Steve is a co-founder of DMPG, a consulting company setup to ensure customers are getting the most out of their digital analytics data. He has been working in the digital analytics and conversion optimisation industry for over a decade and in that time has helped many large organisations such as Barclays, Virgin Media, BBC, FOX, Nespresso, Lonely Planet, Harper Collins, Bupa, Hewlett-Packard, Time Inc, Manchester United as well as early stage companies such as Vivino, GoCardless and Moo. Steve is an analyst at heart and loves rolling his sleeves up and digging into data to deliver useful insights for the purpose of driving positive business change. His nickname inside DMPG is 'Fedex' which is an association with his personality traits and drive to always deliver no matter what the obstacles.


Santiago Castro
Santiago Castro

Head of Strategy and Portfolio

Santiago has fifteen years of experience facilitating change for a wide variety of clients to become data driven decision making organisations. He’s experienced in data analytics and technical skills combined with management consulting work. He has substantial knowledge and practical skills with a range of data products for decision analysis, Reporting, Business Intelligence, Data Analytics and Decision Support Systems. As Head of Strategy & Portfolio, Santiago leads the Strategy for the UK portfolio of products and services, providing deep knowledge to the BI, Big Data Analytics, CPM and Management Transformation Practices. His role combines strong technical capability of self-service BI tools, data modelling, relational databases and programming languages with the ability to lead a group of technical consultants and be a focal point for client interactions on technical matters.


Rudger de Groot
Rudger de Groot

Owner / Digital Optimizer

Mintminds

Rudger is the former Head of CRO of Conrad Electronic International, one of the largest family owned European omnichannel retailers, with over 700.000 products available in the locally operated online shops. Rudger was responsible for the setup of an international testing strategy and designing the process of high frequent a/b testing, combined with extensive user research.

This year he launched his own agency: Mintminds. Mintminds assists retailers and brands across Europe with their own CRO strategies and testing activities. Rudger has come across a lot of ecommerce retailers with vastly different analytics and testing tool implementations.

CRO is far from mature. Companies are running into the same problems today, as they did 5 years ago. Rudger has picked up the gauntlet and will show you in great detail how to overcome these essential obstacles.
No fancy pansy models or theoretical mumbo jumbo, but clearcut solutions that have proven themselves time and again. All of this will of course be explained by illustrating some great case studies from customers such as Ullapopken (Fashion), Lampenlicht (Lighting retailer) and Pearl (consumer electronic retailer).




Alistair Dent
Alistair Dent

Founder

Mismi

Alistair Dent is the founder of Mismi, the world's first specialist Amazon Marketing Services agency. Alistair speaks regularly at conferences like Search Marketing Expo, Search Engine Strategies, Google Firestarters and more, and writes about digital and search for publications like Marketing Land, Search Engine Land and Search Engine Watch.


Mugur Frunzetti
Mugur Frunzetti

Co-founder

22 years as an online & e-commerce entrepreneur, 2 online stores founded, grew to top 3 on their niche (IT&C and Flowers) and exists over $4000000, marketing and communication guru, addicted to customer satisfaction


Karl Gilis
Karl Gilis

Co-founder

AGConsult

Karl is number three on the list of most influential conversion experts in the world. He’s the G in AGConsult, a Belgium-based usability and conversion optimization company. He’s been optimizing websites since 2001. Always based on user research & facts, because he’s tired of all the opinions and gut feelings in the web business. The last few years he’s been obsessed with AB-testing. Mainly because it allows him to see the impact of changes he proposes based on research. But AB-testing also made Karl humble again. Because he noticed that best practices don’t always work. And that his great ideas and solutions sometimes utterly fail. Karl teaches at several university colleges in Belgium and speaks at conferences all over the world. He’s also known as the ‘conversion comedian’. He works for clients such as Suzuki, Thomas Cook, Tui, Shell and Daikin.



Julia Jakubiec
Julia Jakubiec

Data and Performance Senior Manager

Vimpelcom

Vimpelcom is a sixth largest mobile operator in the world, with over 270 million users across countries from Russia to Pakistan. As part of the London product team, Julia works on new products that require the latest best practice in mobile design, UX experience and data analytics.


Guido Jansen
Guido Jansen

Psychologist, Conversion Manager

Euroflorist

After his study in psychology and usability, Guido started work in e-commerce. Since 2004 he helped multiple Dutch and international brands establish and optimize their online customer dialogue. Working in IT as a psychologist gives a different and often fun & useful perspective on products and users that can be used to improve UX and business metrics. He is often invited to speak at international events about Persuasion and E-commerce and Magento and works at Euroflorist, one of Europes largest flower companies.


Ben Lefebvre
Ben Lefebvre

Director of Business Solutions

Webcertain Group Ltd

Benjamin Lefebvre is the Director of Business Solutions of Webcertain Group. With an extensive linguistic background, and over five years of hands-on search experience, Ben is a regular speaker at the International Search Summit and is one of the tutors at the International Marketing School. Familiar with a variety of different industry sectors and digital channels, he also makes sure that all clients’ international digital marketing strategies have been appropriately adapted to each target market. Ben’s areas of expertise are Pay per Click, SMO, Search Engine Optimisation, Online PR and Link Building applied to international and multilingual markets and project management.


Matthew Lerner
Matthew Lerner

Partner

500 Startups

Matt Lerner is a Partner with the early-stage VC firm 500 Startups where he runs their London office. An investor and a marketer, he specializes in helping companies with growth marketing, including conversion optimization, analytics, engagement and retention. As a member of the in-house growth (AKA “Distro Hacker”) team, he partners with 500 portfolio companies to help them build growth engines and scale. Prior to joining 500 Startups, he worked first as a Marketing Director and then as a GM at PayPal, where he built and managed growth teams that generated hundreds of millions of dollars in additional revenue for PayPal's US and UK business units.


Russell McAthy
Russell McAthy

CEO

CUBED Attribution

Russell has been working in digital for over a decade with data analytics at the heart of his career. Working with businesses from startup to FTSE100 he has guided teams to improve their marketing performance through data led insight. Following positions in-house, agency and consultancy side he now leads a team as CEO in building a marketing attribution platform. CUBED Attribution is supporting a new view of digital data to enable brands to understand how consumers truly interact with their marketing activity both on and offline.

Stuart McMillan
Stuart McMillan

Deputy Head of Ecommerce

Schuh Limited

Stuart joined Schuh in 2012 as the Deputy Head of Ecommerce, where he is responsible for the day-to-day operation of the website, as well as helping to steer its future direction. Prior to Schuh he was the Ecommerce Operations manager for AllSaints, responsible for the maintenance, testing and hosting of their collection of websites. Stuart worked for AllSaints for four years, helping launch their US online presence, their multi-lingual offering and their mobile site. Stuart brings his strong technical background to Schuh’s ecommerce team to help the ecommerce presence innovate and grow.

Prior to this, Stuart worked in bricks & mortar retail, including managing an outdoor shop and department management in Safeway before moving to a digital agency as a web developer.


Róisín Moran
Róisín Moran

Head of Data & Attribution, PerformanceX

Google


André Morys
André Morys

CEO

konversionsKRAFT (Web Arts)

André Morys is founder and CEO of Web Arts AG, a German based company specialising in conversion optimisation. André is a contributing author for several German ecommerce magazines and is a blogger and publisher of konversionskraft.de. His work focuses on neurosciences and behavioural economics to increase the persuability of ecommerce systems.


Britney Muller
Britney Muller

Founder

Pryde Marketing

Britney Muller, a proud MN native, graduated from the University Of Minnesota – Twin Cities with a major in Strategic Communications – Public Relations. Britney now resides in Denver, CO where she began teaching herself code in 2010 and founded Pryde Marketing in 2012. Data is Britney’s yellow brick road, which has paved the way for Pryde’s quick growth and measurable results. Pryde optimizes businesses online and offline conversion rates through in-depth geo-local target market and customer acquisition research. Pryde stays on top of their game by pivoting strategy month-by-month via google analytic evaluations, taking any new algorithmic changes into effect, dynamic targeting, A/B testing, eye tracking and multi-channel content evaluations. Britney enjoys snowboarding, golf, cross-country skiing, reading, knitting and spending time with friends and family in her spare time. But if we’re being honest, she truly loves playing around with APIs, scraping data, reverse engineering websites, and getting better at python, javascript and Ruby in her spare time as well.

Motto: If you aren’t living on the edge, you’re taking up too much space.


David Nye
David Nye

Manager, Experimentation and Web Analytics

Hotels.com

David has more than 7 years’ experience in web optimization with him most recently leading the Shopping and Checkout testing programme at Hotels.com. He applies his wealth of knowledge in web analytics and online experimentation not just to e-commerce optimization, but also online product development and strategic planning. David’s record in collecting and transforming data into insights, action and ultimately profit started at Best Buy back in 2009 within the Online Marketing function of the business. David joined Hotels.com in 2011 initially within Promotions planning before moving across to analytics and experimentation and was promoted to his current role. David has a great deal of experience in the Marketing, Analytics and Product functions of e-commerce and will be sharing some learnings from the Hotels.com test and learn function.



Javier Ramirez
Javier Ramirez

Founder

Teowaki, Datawaki, AprendoAProgramar


Paul Rouke
Paul Rouke

Founder and CEO

PRWD

With 17+ years of experience in the conversion optimisation industry, Paul is one of the leading figures in the industry. He is an author, international keynote speaker and revered trainer on the subject, whose real passion lies in championing industry, company and personal change.

PRWD's conversion optimisation maturity audit - cromaturityaudit.com


Craig Sullivan
Craig Sullivan

CEO

Optimal Visit

Craig has been blending UX, Analytics, AB Testing, Voice of Customer and Conversion Optimisation techniques for over 15 years. He's also been building teams, launching products and hacking the growth of websites for companies like Google, LOVEFiLM, Lego, John Lewis, eBay, The FT and more.
By teaching teams and companies to build and measure products differently, he helps unlock the hidden value and growth in every product. Using these approaches, his clients have found over £2Bn in incremental annual revenue in the last 5 years.
Craig lives in Blackheath, London, with his daughter and an entourage of cats and pug dogs. He likes to relax growing organic vegetables, doing the odd spot of DJing badly and reading hard boiled Crime Fiction. You can find him tweeting as @OptimiseOrDie on everything to do with Numbers, UX and Psychology.


Ashish Umre
Ashish Umre

Lead Scientist - Marketing Data Science & Optimisation

Tesco

Ashish currently leads the Marketing Data Science & Optimisation Practice at Tesco, driving strategy and shaping best in class data informed product performance and customer experience optimisation through best practices and building maturity in A/B, MultiVariate testing, UX, personalisation, lean analytics, cross-channel and cross device (online, mobile, in-store), across all the verticals of the Tesco Group. Helping architect an integrated big data environment to build and leverage data science tools for enhancing real-time services and analytics. He has a long standing academic research background in artificial intelligence, machine learning, neuroscience, statistics and sociobiology. More recently, Ashish has been working on consumer neuroscience, cognitive science, and using data science to understand decision systems and influence networks for online/offline customer behaviour. Creating frameworks and processes to measure and deliver engaging products effectively and continuous product development. Ashish has previously worked as a conversion optimisation specialist, product development of a conversion optimisation tool, data science and visualisation.


Tom Waterfall
Tom Waterfall

Sr. Product Manager | Director CRO

Lost My Name

Tom Waterfall has executed 1000s of experiments with 100s of companies across the globe.
He now champions Conversion Rate Optimisation at Lost My Name. Lost My Name’s goal? Share more magical moments with more children through the power of personalisation, storytelling, and of course – CRO.