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Ton Wesseling

Ton Wesseling


Bart Schutz

Bart Schutz

Chief Persuasion Officer,
Online Dialogue

Workshop: Persuasive Psychology Class – Optimize Your Website

Masterclass: Evidence based growing your business

30. October 2015, 9.00am – 4.30pm
etc.venues, Liverpool St – Norton Folgate

How to apply digital data & psychology

After a huge success on Conversion Conference Las Vegas in May 2015 – Bart Schutz and Ton Wesseling will repeat their data & psychology masterclass at Conversion Conference London and Berlin. This interactive workshop was rated with almost only 4 or 5 stars and 88% of the attendees would definitely recommend this workshop to others.

Summary of the masterclass

Knowing how to be data-driven and run experiments in a valid way is not enough for you to outperform your competitors’ growth. The winner in your market will be the one that boosts his online persuasiveness the quickest!

Yes we will teach you how to be data driven and apply the FACT & ACT optimization cycle, but as peculiar as it sounds, the better you are at influencing your users’ mostly subconscious brain processes, the higher your growth curve will be.

So in this Master Class, we will spoil you with mind blowing scientific insights about your customers’ brain. We will learn you how to apply these insights in a continuous optimization culture and make sure you are not going to make the mistakes that your competitors are making in growing their business.

What You Will Learn

  • The way your users’ brain works while making decisions
  • 20 Pragmatic Persuasion Techniques to apply on your own digital efforts
  • How to outgrow optimization, and achieve exponential growth

Praise from Past Participants

“This Master Class is a perfect blend of gathering knowledge, understand how it works, and then apply it. This training is truly an eye-opener: You’ll look totally different at your customer and you’ll understand how you can apply this newly acquired knowledge”

– Dorine Saes , while working at the internet department of Rabobank (largest financial institution in the Netherlands)

“Highly recommended for anyone interested in the combination of psychology and conversion optimisation! This you do not want to miss!”

– Annemarie Klaassen, while working at the internet department of (owned by TUI – no.1 travel company in Europe)

“The best, quickest and most effective way to learn about the workings of our brain and a matching range of techniques to measurably grow online”

– Roald Tichelaar, while managing the eCommerce department of TU (largest technical wholesale company in the Netherlands)

Stéphane Hamel

Stéphane Hamel

Digital Analytics Thought Leader,

Workshop: Dashboard & Data Visualization (with Tableau) “Oh magic tool, reveal to me what I can’t see”

30. October 2015, 9.00am – 4.30pm
etc.venues, Liverpool St – Norton Folgate

This hands on workshop led by Stéphane Hamel, one of the industry’s most influential contributor (DAA, 2012), reveals how to turn dull metrics into engaging data visualizations and powerful executive dashboard that inform decisions.

If you want people to act on your data, it has to be meaningful. If you want to drive action in your organization, you have to go beyond canned reporting options and learn how to create great dashboards. And if you truly want to become data driven, you have to empower your stakeholders with the ability to slice & dice the data at will.

Who should attend:

This workshop is ideal for anyone interested in obtaining an effective, broad-based overview of the concepts and features provided by Tableau, with a focus on application for digital analysts.

Learning objectives:

By the end of this workshop, you will be familiar with concepts, will have learned tips, tricks, techniques to create compelling dashboards & visualizations with Tableau:

  • Identify and prioritize what to include in dashboards and visualizations
  • Design effective dashboard layouts
  • Create meaningful tables, graphs and other visualizations
  • Understand how to adapt dashboards for multiple stakeholders and bring interactive elements to them
  • Decide when and why to graduate from dashboards in Google Analytics (or other web analytics tools) to Tableau
BONUS: Participants who bring a sample dashboard or executive report to the workshop will receive specific feedback on how to improve it!