Conversion Conference London
etc.venues, 155 Bishopsgate, 28-29 October, 2015
Senior Data Advocate
Simo Ahava is a recognized expert on customizing web analytics and tag management solutions to improve the entire “life cycle” of data collection, processing, and reporting. His main areas of expertise lie with Google Analytics and Google Tag Manager, and Google has appointed him as a Google Developer Expert in these fields. He is especially interested in the interface between marketing and development, and his main focus is on increasing awareness, skills, and critical thinking around data.
Simo holds the position of Senior Data Advocate at Reaktor. He also writes a popular blog on all things Google Analytics and Google Tag Manager development at www.simoahava.com. An experienced speaker and prolific blogger, Simo can be seen and heard in conferences, product forums, support communities, and developer meet-ups alike.
Tom Capper is an analytics consultant at Distilled with a background in economics and econometrics, and works on projects covering CRO, SEO and measurement across a range of clients from startups through to international brands.
Conversion Optimisation Manager
Derek spent ten years working in the Financial Services industry where he worked on Multinational Corporate Strategy and ran a billion euro financing portfolio. 6 years ago he moved to a startup in the Technology sector and now works with Trend Micro a global leader in I.T Security.
A firm believer that the only constant is change, Derek has spent the last 12 months working on developing a CRO culture in Trend Micro. Derek is a straight talker and has a strong view on the science of CRO vs. the business of making money. He also believes that CRO should stand for “Customer Revenue Optimisation” because in business that’s what matters.
Head of User Experience
Chris heads up the UX, CRO and Personalisation division at RedEye, managing a large team of UX Researchers, UX/Optimisation experts and Solutions Engineers. With a background in art and design, his passion for understanding customer behaviour and optimising digital experiences started about 10 years ago after being introduced to the fascinating field of usability and eye tracking. If he could Chris would A/B test everything!
Karl is number three on the list of most influential conversion experts in the world. He’s the G in AGConsult, a Belgium-based usability and conversion optimization company. He’s been optimizing websites since 2001. Always based on user research & facts, because he’s tired of all the opinions and gut feelings in the web business. The last few years he’s been obsessed with AB-testing. Mainly because it allows him to see the impact of changes he proposes based on research. But AB-testing also made Karl humble again. Because he noticed that best practices don’t always work. And that his great ideas and solutions sometimes utterly fail. Karl teaches at several university colleges in Belgium and speaks at conferences all over the world. He’s also known as the ‘conversion comedian’. He works for clients such as Suzuki, Thomas Cook, Tui, Shell and Daikin.
Head of Conversion Optimization
Dave is the Head of Conversion at Conversion.com where he works with businesses from start-ups to $5 billion/year web giants. By using a data-driven approach to conversion optimisation, Dave and the team identify the reasons why users don’t convert and split-test innovative solutions. He has managed optimisation campaigns for blue chip companies across Europe including household names in telecoms, retail, gaming and travel. He has managed online search & recommendation projects in the gaming and television industries and has a passion for improving the online experience and maximising conversion.
Lead Online Conversion Analyst
After several years in academia, Dan found his way into more “traditional” analytics working on valuation models to drive improvements in application decisioning at Capital One; he soon found his true calling in digital analytics and optimisation. A few roles later, covering most facets of digital analysis and conversion optimisation with various FS companies and a telco, Dan now leads the conversion analytics team at TUI (UK&I). Working in an increasingly agile setup, his team are the source of digital insight to drive forward the optimisation of TUI’s websites in the UK and Ireland (Thomson, First Choice and Falcon).
Dan’s main passion in his work is split testing/ conversion optimisation, being able to physically see improvements for the customer and the business benefits gained from peoples’ hard work. One of his current focuses is to grow this programme at TUI.
You can find out more about Dan on LinkedIn (dangraingertuigroup) – feel free to connect.
Gareth Holder works within UX research at Shop Direct specialising in their award winning Experimentation programme. The UX team are responsible for delivering the most engaging and innovative shopping experience to millions of customers across all devices. Gareth and his fellow UX researchers ensure that the key objectives of the business are met by continually optimising customer journeys to drive improved customer satisfaction and business performance.
Gareth and the team create data informed hypotheses which drive up to 100 challengers a month across the companies websites and generate a huge amount of knowledge around how the user navigates the websites utilising their World Class UX lab, a number of session tracking tools and guerrilla testing.
Austin Knight is a UX Designer, speaker, and author at HubSpot in Boston, MA. He currently oversees the UX forHubSpot.com,INBOUND.com, the HubSpot Blog, and a range of additional front-end web properties and tools, which are used by more than 4 million visitors per month. Upon joining the company, he introduced Lean UX to the internal design team, setting the foundation and framework for UX across all of HubSpot’s web properties. Previously, he’s worked with teams large and small, in organizations ranging from startups to public tech companies. He also serves as a UX and IxD mentor at DesignLab and General Assembly.
Chris McCormick recently took his talents to PRWD’s rapidly growing team having spent the past five years working for the UK’s largest online retailer, Shop Direct. Whilst at Shop Direct, Chris was a key player in their transformation into a pure customer-centric business, an ethos at the core of their innovative and data driven ‘test and learn’ culture which delivered on average 70 insight-driven tests across all devices and culminated in the coveted ‘Best Customer Experience in Retail’ award.
Head of CRO
Colin is Head of CRO and Product Owner of Experimentation Services at Skyscanner. His mission is to develop education and tooling to create an 'Internet Economy' experimentation culture at the organisation.
SVP Product Strategy, Chair the SAP Conversion Academy
Charles Nicholls is a leading industry expert on ecommerce, web analytics, social media marketing, and online buyer behaviour. He specializes in shopping cart abandonment and email remarketing, and serves as Chair of the Conversion Academy. He has authored two books: 'Lessons Learned From The Top 10 Converting Websites' and 'In Search of Insight.' Charles is a market analyst, blogger, commentator and regular contributor to ecommerce and analytics publications including Practical eCommerce, ClickZ, CustomerThink and BusinessWeek. He is also founder and Chief Strategy Officer at shopping cart recovery company SeeWhy. Charles’ profile can be viewed here: http://www.seewhy.com/conversion-academy.htm
Stephen Pavlovich is the director of Conversion Factory, a UK agency specialising in conversion rate optimisation for highly competitive niches. Stephen helps start-ups and multinational companies maximise their conversion rates rapidly.
Conversion Factory's clients range from start-ups to $5 billion/year websites.
- Opening Featured Session: Conversion Optimisation 2016
- How to Create Better A/B Tests and Why You Shouldn’t Bank on Best Practices
- Collecting Meaningful Data for Conversion Optimization
- From Storytelling to Microtargeting: From Obama for America to Ready for Hillary — The Next Practice Campaigning
- Data-Driven User Experiences
- Drunk User Testing / UX Insights from a Drunk Guy
- Personalize or Die – The Art & Science of Relevance in Conversion
- Top Optimisation Mistakes & How To Learn From Them
- Conversion Techniques for the Cross Channel, Multi-Device Buyer
- Bang! 15 Cases of Real CRO Impact by Applying Data & Psychology
- Interaction between channels for the GORE-TEX® brand: Conversion Optimisation for complex multichannel campaigns
- Using Strategic Competitor Analysis to Improve Your Conversion Rate
- Internet Economy Experimentation
- Live Landing Page Review - Focus Mobile
Head of Data Analytics
In Digital Marketing since 15 years - Luigi is today leading Commercialization Strategy for Data Analytics solutions in EMEA. Advisor to Brands & Agencies on their Digital Strategies, Luigi is also a partner to Google Product teams for development & deployment of new Analytics solutions & features.
Founder and CEO
With 17+ years of experience in the conversion optimisation industry, Paul is one of the leading figures in the industry. He is an author, international keynote speaker and revered trainer on the subject, whose real passion lies in championing industry, company and personal change.
PRWD's conversion optimisation maturity audit - cromaturityaudit.com
- Shop Direct Experimentation – A Way of Learning
- A Whole New Dimension of Insights: Advanced Analytics Across Multiple Platforms for CRO
- Your Results are Invalid: Advanced Statistics for CRO
- Omni-Channel UX Research with Eye Tracking
- Why Your Responsive Site is Harming Your Conversion Rate
- Digital Analytics as a Driver: Integrating with Agile Optimisation
Lead Growth, SEO & Analytics
The Next Web
Martijn Scheijbeler is the director of marketing at The Next Web, he’s responsible for the execution of it's marketing strategy involving: audience growth & engagement, marketing analytics, product and data across all projects related to The Next Web: Deals, Academy, Index.co & Conference.
Head Business Intelligence/BigData Services
Swisscom Schweiz AG
Victor Schlegel began his career in Japan at Fujitsu Inc., Global Marketing Department. After further positions at T-Systems and Credit Suisse where he worked as Black Belt in efficiency projects, he took the position in the strategy department of Swisscom Inc., where he developed and rolled out analytical services.
Chief Persuasion Officer
Coming from a family of psychologists, Bart Schutz became a... psychologist. So did his wife. After 2500+ usability tests he found out that A/B-testing is the holy grail of dialogue optimization. That one can test with a live audience what psychology professors tested in a lab. He has over 100 persuasion techniques in his wheel of persuasion, which made him the Chief Persuasion Officer at award winning Online Dialogue.
Dr. Korbinian Spann
W. L. Gore & Associates GmbH
Korbinian Spann works for W. L. Gore & Associates (the company of GORE-TEX®) with a focus on search marketing and digital marketing for Europe, America and Asia. Very interested in communication concepts for different languages and regions, inspired by the constant development of the digital market. Likes strategy and long-term thinking, and of course testing. Experienced as a consultant for agencies and as a in-house expert for SEO, SEA and Social Media. Loves to teach online marketing at a private university.
Craig has been blending UX, Analytics, AB Testing, Voice of Customer and Conversion Optimisation techniques for over 15 years. He's also been building teams, launching products and hacking the growth of websites for companies like Google, LOVEFiLM, Lego, John Lewis, eBay, The FT and more.
By teaching teams and companies to build and measure products differently, he helps unlock the hidden value and growth in every product. Using these approaches, his clients have found over £2Bn in incremental annual revenue in the last 5 years.
Craig lives in Blackheath, London, with his daughter and an entourage of cats and pug dogs. He likes to relax growing organic vegetables, doing the odd spot of DJing badly and reading hard boiled Crime Fiction. You can find him tweeting as @OptimiseOrDie on everything to do with Numbers, UX and Psychology.
Julius van de Laar
Digital Media Strategist & Campaigns Consultant
Julius van de Laar is a digital media strategist and communications expert with strong campaigning experience.
He consults for politicians and political parties, non-governmental organizations and private sector corporations by providing strategic advice as they develop strategies to achieve their goals: win elections, growing and engaging their audience and shaping public opinion.
During the 2012 US Presidential election, Julius van de Laar served on President Obama's winning presidential campaign as regional GOTV director in the battleground state of Ohio. There, he focused on targeting voters and gaining supporters by combining proven campaigning strategies with the latest new media and big data tactics. In 2007 and 2008 he worked for Obama for America in nearly a dozen states and served as Missouri Youth Vote director.
Since then, van de Laar has served as a senior strategist to Germany's Social Democratic Party as well as other parties and candidates across Europe. He has consulted for major NGO's including Amnesty International, Change.org, Greenpeace, WWF and Avaaz.org, providing strategic communications advice. Van de Laar is a frequent TV and radio pundit, providing analysis on current political events, campaigning and digital communications. He lectures at conferences and universities, gives workshops and trainings on campaigning and social media and advises politicians and business leaders on strategic communications.
Theo van der Zee
Ton is a web analyst who became a growth hacker, an optimization lunatic and entrepreneur. He founded the biggest blog in the Netherlands on Analytics and Optimization (webanalisten.nl) and organizes many events on this subject in the Netherlands. He started well known optimization firm Online Dialogue 5 years ago and is now the CEO of Testing.Agency - your A/B-test development and management machine. His life is all about growth optimization and bare foot presentations to inspire the world how they can get more value out of their digital efforts. Connect on Twitter (@tonw) or Linkedin (tonwesseling).