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Speakers

Conversion Conference London
Olympia, London, 29-30 October, 2014

Michael Lykke Aagaard
Michael Lykke Aagaard

Senior Conversion Optimization Consultant

Atcore ApS / ContentVerve.com

Michael Aagaard has dedicated most of his waking existence to optimizing websites and decision-making processes. His hands-on approach and enthusiasm have made him a popular international speaker on the topic of Conversion Optimization. When he's not preaching the CRO gospel, Michael spends his time helping clients improve conversion rates out of his office in wonderful Copenhagen, Denmark.


Simo Ahava
Simo Ahava

Senior Data Advocate

Reaktor

Simo Ahava is a recognized expert on customizing web analytics and tag management solutions to improve the entire “life cycle” of data collection, processing, and reporting. His main areas of expertise lie with Google Analytics and Google Tag Manager, and Google has appointed him as a Google Developer Expert in these fields. He is especially interested in the interface between marketing and development, and his main focus is on increasing awareness, skills, and critical thinking around data.

Simo holds the position of Senior Data Advocate at Reaktor. He also writes a popular blog on all things Google Analytics and Google Tag Manager development at www.simoahava.com. An experienced speaker and prolific blogger, Simo can be seen and heard in conferences, product forums, support communities, and developer meet-ups alike.


Tim Ash
Tim Ash

CEO & Founder

Site Tuners

Tim is a highly-regarded presenter and keynote speaker at SES, eMetrics, PPC Summit, Affiliate Summit, PubCon, SMX, OMS, AffCon, LeadsCon, Internet Retailer, and eComXpo. He is the founder and chairperson of ConversionConference.com the first international conference series focused on improving online conversions. Tim is a contributing columnist to several publications including ClickZ, Website Magazine, DM News, Visibility Magazine, Search Marketing Standard, Search Engine Marketing Journal, and Electronic Retailer Online Strategies magazine. He is the host of the weekly Landing Page Optimization show and podcast on WebmasterRadio.fm. Over the past 15 years, Tim has helped a number of major US and international brands to develop successful web-based initiatives. Companies like Google, Expedia, Kodak, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, AutoDesk and many others have benefitted from Tim's deep understanding and innovative perspective. Since 1995, he has authored more than 100 published articles. In addition, Tim is the online voice of conversion optimization as the host of the Landing Page Optimization podcast on WebmasterRadio.fm.


Scott Brinker
Scott Brinker

President & CTO

i-on interactive

Scott Brinker is the author of the Chief Marketing Technologist blog, chiefmartec.com, covering the intersection of marketing and technology and its effects on strategy, management, and culture. He is also the co-founder and CTO and ion interactive, which provides software for digital marketing apps. He has computer science degrees from Columbia and Harvard and MBA from MIT Sloan.

Sean Ellis
Sean Ellis

CEO

Qualaroo

Sean Ellis is the CEO of Qualaroo and founder of GrowthHackers.com. Prior to Qualaroo, Sean held marketing leadership roles with breakout companies including Dropbox, LogMeIn (IPO), Uproar (IPO), Eventbrite and Lookout. You can follow Sean on Twitter: @SeanEllis and read Qualaroo's Beginner's Guide to CRO.

Oli Gardner
Oli Gardner

Co-Founder

Unbounce

Oli has seen more landing pages than anyone on the planet. He coined the term Conversion Centered Design, authoring the marketing theory behind its 7 principles. At Unbounce, he lives in front of a 20ft whiteboard, mashing up usability, interaction design and landing page optimization to create better conversion experiences. His disdain for marketers that send PPC traffic to a homepage is legendary. When not trying to rewire conversion methodology, Oli spends time mulling ideas like legally changing his name to “Landing Page" to garner extra SEO love from his guest post byline, and was recently named “The 2014 marketer to watch", in the under 42 category, by his mother.


Matt Lacey
Matt Lacey

Head of Optimisation

PRWD

Matt is Head of Optimisation at PRWD, working across all of the core disciplines involved including web analytics, heuristic evaluations, user research along with A/B and multivariate testing. He works with clients such as The North Face, Sliderobes, The Student Room Group, Gazprom Energy and OFFICE. Matt has a solid grounding in how data underpins Ecommerce operations having previously worked as a web analyst for some of the UK’s largest retailers. Matt is an expert contributor on the Smart Insights digital marketing blog and is building a reputation in the Optimisation space as one to watch, as he continues to challenge the way businesses use data, user research and testing to inform their business strategy.

Peep Laja
Peep Laja

Conversion Optimization Expert & Founder

Markitekt

Peep Laja is a conversion optimization expert, founder of Markitekt - a CRO agency. He's been doing digital marketing for 10+ years in Europe, Middle East, Central America and the US. He has extensive experience across verticals: in the past he's run a software company in Europe, an SEO agency in Panama, real estate portal in Dubai and worked for an international non-profit. He writes the world's most popular conversion blog called ConversionXL.


Matthew Lerner
Matthew Lerner

Partner

500 Startups

Matt Lerner is a Partner with the early-stage VC firm 500 Startups where he runs their London office. An investor and a marketer, he specializes in helping companies with growth marketing, including conversion optimization, analytics, engagement and retention. As a member of the in-house growth (AKA “Distro Hacker”) team, he partners with 500 portfolio companies to help them build growth engines and scale. Prior to joining 500 Startups, he worked first as a Marketing Director and then as a GM at PayPal, where he built and managed growth teams that generated hundreds of millions of dollars in additional revenue for PayPal's US and UK business units.


Stuart McMillan
Stuart McMillan

Deputy Head of Ecommerce

Schuh Limited

Stuart joined Schuh in 2012 as the Deputy Head of Ecommerce, where he is responsible for the day-to-day operation of the website, as well as helping to steer its future direction. Prior to Schuh he was the Ecommerce Operations manager for AllSaints, responsible for the maintenance, testing and hosting of their collection of websites. Stuart worked for AllSaints for four years, helping launch their US online presence, their multi-lingual offering and their mobile site. Stuart brings his strong technical background to Schuh’s ecommerce team to help the ecommerce presence innovate and grow.

Prior to this, Stuart worked in bricks & mortar retail, including managing an outdoor shop and department management in Safeway before moving to a digital agency as a web developer.


Andrew Milk
Andrew Milk

Head of Sponsored Content

Taboola

Andrew heads Sponsored Content operations at Taboola, the leading content discovery platform that serves 150B monthly recommendations monthly. Andrew and his team, located in NY and London, are working with some of the world's top brands, helping them with content distribution campaigns that drive awareness and conversion. Prior to joining Taboola, he worked previously for Vindico, the leading Video Ad-Serving platform for video advertisers and has a degree from New York University.

Ahmed Musa
Ahmed Musa

Global Optimisation Manager

Regus

Ahmed Musa heads up the optimisation program for Regus; the worlds largest provider of flexible workspace solutions. Responsible for managing test plans that span multiple markets, Ahmed has placed CRO at the heart of Regus's digital transformation and customer experience strategy. Prior to Regus, Ahmed has worked on a number of projects - with organisations ranging from small 'start-upesque' non-profits to large multi-nationals - focussing on the fusion of data and digital marketing to provide innovative solutions. When he's not optimising at Regus, he's in a coffee shop somewhere speaking with a fellow CRO'er!

Stephen Pavlovich
Stephen Pavlovich

CEO

Conversion.com

Stephen Pavlovich is the director of Conversion Factory, a UK agency specialising in conversion rate optimisation for highly competitive niches. Stephen helps start-ups and multinational companies maximise their conversion rates rapidly.

Conversion Factory's clients range from start-ups to $5 billion/year websites.


Michael Praetorius
Michael Praetorius

CEO

NOEO

Michael works as a Consultant for digital strategies. He is the CEO of NOEO (www.noeo.com) and focuses on cross media concepts and digital business models. Among his clients are publishing houses, broadcasters, advertisement agencies and ministries. He works also as docent at journalist and marketing schools.

Michael Praetorius also has been a tv- and radio Journalist for many years and produces the tech-related web tv series isarrunde.de and spreerunde.de


Michael Quek
Michael Quek

User Experience Manager

Shop Direct

Michael Quek is currently the User Experience manager at Shop Direct, the UK and Irelands leading digital retailer.

Michael has a background in Ergonomics and 10 years’ experience in multiple roles including Interaction Design, Product Usability and Optimisation. Working within various projects and organisational cultures; this has shaped his thinking around the relationship between technology, end users and commercial performance.


Paul Rouke
Paul Rouke

Founder and CEO

PRWD

With 17+ years of experience in the conversion optimisation industry, Paul is one of the leading figures in the industry. He is an author, international keynote speaker and revered trainer on the subject, whose real passion lies in championing industry, company and personal change.

PRWD's conversion optimisation maturity audit - cromaturityaudit.com


Bart Schutz
Bart Schutz

Chief Persuasion Officer

Online Dialogue

Coming from a family of psychologists, Bart Schutz became a... psychologist. So did his wife. After 2500+ usability tests he found out that A/B-testing is the holy grail of dialogue optimization. That one can test with a live audience what psychology professors tested in a lab. He has over 100 persuasion techniques in his wheel of persuasion, which made him the Chief Persuasion Officer at award winning Online Dialogue.


Craig Sullivan
Craig Sullivan

CEO

Optimal Visit

Craig has been blending UX, Analytics, AB Testing, Voice of Customer and Conversion Optimisation techniques for over 15 years. He's also been building teams, launching products and hacking the growth of websites for companies like Google, LOVEFiLM, Lego, John Lewis, eBay, The FT and more.
By teaching teams and companies to build and measure products differently, he helps unlock the hidden value and growth in every product. Using these approaches, his clients have found over £2Bn in incremental annual revenue in the last 5 years.
Craig lives in Blackheath, London, with his daughter and an entourage of cats and pug dogs. He likes to relax growing organic vegetables, doing the odd spot of DJing badly and reading hard boiled Crime Fiction. You can find him tweeting as @OptimiseOrDie on everything to do with Numbers, UX and Psychology.


Lukas  Vermeer
Lukas Vermeer

Data Scientist

Booking.com

Lukas is an experienced data science professional with a background in computing science and online machine learning for real time decision support. A strong advocate of "Evidence-Based Everything", he is forever learning and helping machines do the same. As a Data Scientist at Booking.com, the world's leading accommodation website, Lukas is exploring novel ways to make booking hotels online into a more personal experience.

Cian Weeresinghe
Cian Weeresinghe

CMO

Secret Escapes

Cian is a specialist across all digital marketing disciplines and is currently CMO at Secret Escapes. He started in technology working in datawarehousing at Capital One, then broadened into analytics and retention marketing at various credit card businesses. He finally found his feet in digital marketing running the affiliate channel at eBay and then as Marketing Director at Media Ingenuity, which was sold to private equity in 2011. He was most recently Director of Growth Hacking at the Guardian. Prior to that he was at ASOS leading their Digital Marketing team over the peak pre-Xmas period in 2012 after a role as Director of Insight and Analytics at Essence Digital. He has an Economics degree from St John’s College, Cambridge and sadly continues to find the principles of microeconomics useful in the realm of digital marketing.

Ton Wesseling
Ton Wesseling

CEO

Testing.Agency

Ton is a web analyst who became a growth hacker, an optimization lunatic and entrepreneur. He founded the biggest blog in the Netherlands on Analytics and Optimization (webanalisten.nl) and organizes many events on this subject in the Netherlands. He started well known optimization firm Online Dialogue 5 years ago and is now the CEO of Testing.Agency - your A/B-test development and management machine. His life is all about growth optimization and bare foot presentations to inspire the world how they can get more value out of their digital efforts. Connect on Twitter (@tonw) or Linkedin (tonwesseling).