Conversion Conference London
Olympia, London, 29-30 October, 2014
Michael Lykke Aagaard
Senior Conversion Optimization Consultant
Michael Aagaard has dedicated most of his waking existence to optimizing websites and decision-making processes. His hands-on approach and enthusiasm have made him a popular international speaker on the topic of Conversion Optimization. When he's not preaching the CRO gospel, Michael spends his time helping clients improve conversion rates out of his office in wonderful Copenhagen, Denmark.
Senior Data Advocate
Simo Ahava is a recognized expert on customizing web analytics and tag management solutions to improve the entire “life cycle” of data collection, processing, and reporting. His main areas of expertise lie with Google Analytics and Google Tag Manager, and Google has appointed him as a Google Developer Expert in these fields. He is especially interested in the interface between marketing and development, and his main focus is on increasing awareness, skills, and critical thinking around data.
Simo holds the position of Senior Data Advocate at Reaktor. He also writes a popular blog on all things Google Analytics and Google Tag Manager development at www.simoahava.com. An experienced speaker and prolific blogger, Simo can be seen and heard in conferences, product forums, support communities, and developer meet-ups alike.
CEO & Founder
Tim is a highly-regarded presenter and keynote speaker at SES, eMetrics, PPC Summit, Affiliate Summit, PubCon, SMX, OMS, AffCon, LeadsCon, Internet Retailer, and eComXpo. He is the founder and chairperson of ConversionConference.com the first international conference series focused on improving online conversions. Tim is a contributing columnist to several publications including ClickZ, Website Magazine, DM News, Visibility Magazine, Search Marketing Standard, Search Engine Marketing Journal, and Electronic Retailer Online Strategies magazine. He is the host of the weekly Landing Page Optimization show and podcast on WebmasterRadio.fm. Over the past 15 years, Tim has helped a number of major US and international brands to develop successful web-based initiatives. Companies like Google, Expedia, Kodak, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, AutoDesk and many others have benefitted from Tim's deep understanding and innovative perspective. Since 1995, he has authored more than 100 published articles. In addition, Tim is the online voice of conversion optimization as the host of the Landing Page Optimization podcast on WebmasterRadio.fm.
President & CTO
UK Managing Director
Rob Jackson heads up the UK arm of Elisa Interactive in London - Elisa DBI (digital business intelligence). When he's not running Conversion Thursday, a social event for internet marketers, he heads up conversion rate optimisation projects for Elisa DBI. He is a regular speaker at SMX, Google's Make my Website Work and is instantly recognisable by his curly hair.
- The Conversion Maturity Model - A Roadmap to Profitability
- 20 Ways to Screw Up Your AB Testing
- Where is the Leak? How to Identify Where Websites are Leaking Money and How to Come Up with a Winning Hypotheses
- Life Beyond the Landing Page
- Holistic Landing Page Optimization Techniques That Actually Work
- The Wheel of Persuasion: 200 Techniques for Winning Customers
- Optimising Content for Conversion - What You Can Learn from Thousands of Content Marketing Campaigns
- Dropbox’s First Marketer Reveals How Conversion Optimisation Has Become a Key Part of Silicon Valley’s Growth Hacking Playbook
- Agile Marketing - The Why and the How
- Machine Learning & Big Data
- Because You Can't Do It Alone - Making the Cultural Change Happen in Your Company
- Schuh Responsive: Lessons Learned from a Massive Multichannel Retailer
- Competitive Analysis for Higher Conversion
- Conversion Optimization for Ecommerce
- Live Landing Page Reviews
Head of Optimisation
Conversion Optimization Expert & Founder
Peep Laja is a conversion optimization expert, founder of Markitekt - a CRO agency. He's been doing digital marketing for 10+ years in Europe, Middle East, Central America and the US. He has extensive experience across verticals: in the past he's run a software company in Europe, an SEO agency in Panama, real estate portal in Dubai and worked for an international non-profit. He writes the world's most popular conversion blog called ConversionXL.
Matt Lerner is a Partner with the early-stage VC firm 500 Startups where he runs their London office. An investor and a marketer, he specializes in helping companies with growth marketing, including conversion optimization, analytics, engagement and retention. As a member of the in-house growth (AKA “Distro Hacker”) team, he partners with 500 portfolio companies to help them build growth engines and scale. Prior to joining 500 Startups, he worked first as a Marketing Director and then as a GM at PayPal, where he built and managed growth teams that generated hundreds of millions of dollars in additional revenue for PayPal's US and UK business units.
Deputy Head of Ecommerce
Stuart joined Schuh in 2012 as the Deputy Head of Ecommerce, where he is responsible for the day-to-day operation of the website, as well as helping to steer its future direction. Prior to Schuh he was the Ecommerce Operations manager for AllSaints, responsible for the maintenance, testing and hosting of their collection of websites. Stuart worked for AllSaints for four years, helping launch their US online presence, their multi-lingual offering and their mobile site. Stuart brings his strong technical background to Schuh’s ecommerce team to help the ecommerce presence innovate and grow.
Prior to this, Stuart worked in bricks & mortar retail, including managing an outdoor shop and department management in Safeway before moving to a digital agency as a web developer.
Head of Sponsored Content
Global Optimisation Manager
Stephen Pavlovich is the director of Conversion Factory, a UK agency specialising in conversion rate optimisation for highly competitive niches. Stephen helps start-ups and multinational companies maximise their conversion rates rapidly.
Conversion Factory's clients range from start-ups to $5 billion/year websites.
Michael works as a Consultant for digital strategies. He is the CEO of NOEO (www.noeo.com) and focuses on cross media concepts and digital business models. Among his clients are publishing houses, broadcasters, advertisement agencies and ministries. He works also as docent at journalist and marketing schools.
Michael Praetorius also has been a tv- and radio Journalist for many years and produces the tech-related web tv series isarrunde.de and spreerunde.de
- Unlocking Huge Potential with Personas
- It's Not Just About Removing Fields: Actionable Tips for Boosting Web Form Completion Rates and Advanced Form Tracking
- Disruptive Marketing: Out-think Your Well-funded Competitors by Focusing on the Right Stuff
- More Than UI Tweaking: Testing Business Hypotheses & Data Driven Product Development
- Rolling Out an International CRO Programme with 360° Support from all Stakeholders
User Experience Manager
Michael Quek is currently the User Experience manager at Shop Direct, the UK and Irelands leading digital retailer.
Michael has a background in Ergonomics and 10 years’ experience in multiple roles including Interaction Design, Product Usability and Optimisation. Working within various projects and organisational cultures; this has shaped his thinking around the relationship between technology, end users and commercial performance.
Founder and CEO
With 17+ years of experience in the conversion optimisation industry, Paul is one of the leading figures in the industry. He is an author, international keynote speaker and revered trainer on the subject, whose real passion lies in championing industry, company and personal change.
PRWD's conversion optimisation maturity audit - cromaturityaudit.com
Chief Persuasion Officer
Coming from a family of psychologists, Bart Schutz became a... psychologist. So did his wife. After 2500+ usability tests he found out that A/B-testing is the holy grail of dialogue optimization. That one can test with a live audience what psychology professors tested in a lab. He has over 100 persuasion techniques in his wheel of persuasion, which made him the Chief Persuasion Officer at award winning Online Dialogue.
Craig has been blending UX, Analytics, AB Testing, Voice of Customer and Conversion Optimisation techniques for over 15 years. He's also been building teams, launching products and hacking the growth of websites for companies like Google, LOVEFiLM, Lego, John Lewis, eBay, The FT and more.
By teaching teams and companies to build and measure products differently, he helps unlock the hidden value and growth in every product. Using these approaches, his clients have found over £2Bn in incremental annual revenue in the last 5 years.
Craig lives in Blackheath, London, with his daughter and an entourage of cats and pug dogs. He likes to relax growing organic vegetables, doing the odd spot of DJing badly and reading hard boiled Crime Fiction. You can find him tweeting as @OptimiseOrDie on everything to do with Numbers, UX and Psychology.
Ton is a web analyst who became a growth hacker, an optimization lunatic and entrepreneur. He founded the biggest blog in the Netherlands on Analytics and Optimization (webanalisten.nl) and organizes many events on this subject in the Netherlands. He started well known optimization firm Online Dialogue 5 years ago and is now the CEO of Testing.Agency - your A/B-test development and management machine. His life is all about growth optimization and bare foot presentations to inspire the world how they can get more value out of their digital efforts. Connect on Twitter (@tonw) or Linkedin (tonwesseling).