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Landing Page Optimization Introduction
Half-Day Workshop with Tim Ash

31st October, 2014

9.00 am – 1.00 pm

Workshop Venue:

Hilton London Olympia
380 Kensington High Street
London W14 8NL
United Kingdom

Tim Ash

Tim Ash
CEO and Founder, Site Tuners

How much money are you losing with poorly performing landing pages?

Changes in landing page efficiency can dramatically improve the profitability of your online marketing programs. This fast-paced and practical hands-on training will provide you with a crash course in landing page optimization. Landing page optimization expert and CEO Tim Ash will help you to improve conversions by applying “The Matrix” methodology to your landing page or website. The Matrix is a framework for understanding your audience from a user-centered design perspective, and ensures that you will consistently get the more of right people through the right activities in the right order.

All participants will receive a personalized autographed copy of Tim Ash’s book Landing Page Optimization: The Definitive Guide To Testing & Tuning For Conversions. Short lecture segments will alternate with practical hands-on work. Participants will complete exercises to apply key concepts to their specific situation.

Who Should Attend:

  • CMO’s
  • Marketing directors
  • Online media buyers
  • Webmasters & web designers

What You Will Learn:

  • How to define mission-critical parts of your website
  • Defining and measuring the appropriate conversion action Segmenting your online audience into roles
  • Breaking down each role into specific tasks (“use cases”)
  • Understanding key decision making steps (awareness, interest, desire, action)
  • Understanding the psychology of your audience and their cognitive styles
Very limited seating - Register now!

Praise from Past Participants:

“The workshop with Tim was very informative and offered a footprint worth following. This will be greatly recognized within our future marketing efforts.”
— Tree Fine Internet Systems , JD Mellberg Financial

“Very good session, especially the insights about what we sell and how we upsell, I had many ideas popping up. Thank you very much for both the conference and the workshop.”
–Lisa Meskotora, Dating Factory

“Got exactly what I was expecting to get.”
–Yaniv Buhot, Omay-Web

“Great way to tie together all info learned in the conference. Very valuable. Thanks!”
–Caroline Harrington, Gaurdian Energy Technologies

“Invaluable!! Worth every penny!”
–Yrach Coyle, Point It

“Overall great session. Learned much.”
–Javed, Trusted Pardons/Expunge America

“Well worth spending the extra day after the conference ended.”
–Brian Lang, Axcess Financial

“Workshop went great, enjoyed Tim’s willingness to work one-on-one while keeping everyone else involved.”
–Wyatt Ernst, Triu Naturals LLC

“Favorite workshop of the conference”
–Erin Bashaw,

“Workshop was great, especially for personalized feedback on websites”
–Georgia Lewis, Byzantium Marketing
AVG Technologies
Capital One
Citrix ShareFile
Columbia Sportswear
Deluxe Corp
Enova Financial
Experian Consumer Direct
FDM Travel
Garden’s Alive
Getty Images
Gun Dog Supply
Hedgeye Risk Management
Home Gallery Stores
JD Mellberg Financial
Lakeview Health Systems
Leapfrog Online
Matrix Direct
Moody’s Analytics
PayPal Inc
Publishers Clearning House
SE Jones
The Collegebound Network
TXU Energy
Very limited seating - Register now!