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Advisory Board

Conversion Conference London
Olympia, London, 29-30 October, 2014

Dr. Karl Blanks

Dr. Karl Blanks

Chairman

Conversion Rate Experts

Karl is a former rocket scientist, with a PhD from Cambridge University, England. He co-founded Conversion Rate Experts (CRE) to show businesses how they can profit by applying scientific techniques to web marketing.

Rob Jackson

Rob Jackson

UK Managing Director

Elisa Interactive

Rob Jackson heads up the UK arm of Elisa Interactive in London – Elisa DBI (digital business intelligence). When he’s not running Conversion Thursday, a social event for internet marketers, he heads up conversion rate optimisation projects for Elisa DBI. He is a regular speaker at SMX, Google’s Make my Website Work and is instantly recognisable by his curly hair.

Stephen Pavlovich

Stephen Pavlovich

Director

Conversion Factory

Stephen Pavlovich is the director of Conversion Factory, a UK agency specialising in conversion rate optimisation for highly competitive niches. Stephen helps start-ups and multinational companies maximise their conversion rates rapidly.

Paul Rouke

Paul Rouke

Founder & Director of Optimisation

PRWD

Paul Rouke is a consultant and trainer in usability, customer research & conversion optimisation with over 14 years experience working with blue-chip brands. Brands that are benefitting from Paul’s expertise include The North Face, Vans, Schuh, Speedo, Lakeland, Monsoon Accessorize, AllSaints, The Student Room Group, Molton Brown, Stella McCartney, Bank of America, Booking.com, Manchester Tourist Board, Oxfam, British Cycling, Mothercare, Argos, House of Fraser, Waitrose, Barclays & American Express.

Paul runs usability and conversion optimisation consultancy PRWD and is one of the most respected Econsultancy trainers in these specialist areas. Paul also delivers training across Europe in areas of e-commerce usability, persuasion & conversion optimisation for pure-play and multi-channel retailers.

Craig Sullivan

Craig Sullivan

Director of Optimisation

Optimal Visit Ltd

Craig is an independent Consultant. Before that he was Group Customer Experience Manager for Belron®, responsible for optimising visitor behaviour and improving the online customer experience across 35 websites in 19 languages. He has over 11 years of experience blending usability, online marketing, customer insight, analytics and multi-variate testing. Craig has spoken at various events and conferences in the past and is consistently rated as a top speaker by delegates because of his knowledge, engaging presentation style and willingness to share useful practical tips. He tweets when he isn’t knee deep in work – @OptimiseorDie and is currently working on a holistic site optimisation guide.