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Agenda at a Glance

Conversion Conference London
etc Venues – 200 Aldersgate London, 23-24 October, 2013

Agenda overview Day 1 Day 2
Day 1 – Wednesday, October 23
8.00 am
9.00 am
Registration
9.00 am
9.45 am

Keynote:

The 7 drivers of motivation

Susan Weinschenk, Founder, Weinschenk Institute, LLC

9.45 am
10.30 am

Featured Session:

The psychology of pricing

Leigh Caldwell, Consultant and writer on pricing and cognitive economics, CEO, Inon Pricing Advisers

10.30 am
11.00 am
Coffee break
  Track 1 Track 2
11.00 am
11.55 am

On target: right content, right person, right time… right now


Matt Althauser, Director Europe, Optimizely Europe

The dial won’t shift anymore: cultural transformation or death


Craig Sullivan, CEO, Optimal Visit

11.55 am
12.00 pm
Session change
12.00 pm
12.45 pm

Designing a test – from hypothesis to result: how mature is your test design approach?


Stephen Pavlovich, CEO, Conversion.com
Kerstin Exner, Product Manager, The Guardian

Creating an optimization department


Oliver Palmer, Optimization Analyst
Pete Taylor, Group Director, Operations Director, The Student Room Group

12.45 pm
14.00 pm
Lunch break
2.00 pm
2.45 pm

You don‘t need to be Shakespeare, but you need to know what matters: copywriting for conversion


Michael Lykke Aagaard, Senior Conversion Optimization Consultant, Atcore ApS / ContentVerve.com
Catherine Toole, Founder & CEO, Sticky Content

Optimizing Your Optimization


Oliver Paton, Web Analytics Consultant, Accenture

2.45 pm
2.50 pm
Session change
2.50 pm
3.30 pm

10 things to get right in ecommerce from homepage to confirmation


Paul Rouke, Founder and CEO, PRWD

Social Media’s conversion rate impact


Mat Morrison, Social Media Strategy Director, Starcom MediaVest Group

3.30 pm
4.00 pm
Coffee break
4.00 pm
4.55 pm

Featured Session:

The journey to conversion


Charles Nicholls, SVP Product Strategy, Chair the SAP Conversion Academy, SAP

4.55 pm
5.45 pm

Panel discussion:

White hat, grey zones and black hat – where CRO hits the limit


Craig Sullivan, CEO, Optimal Visit
Joe Leech, User Experience Director, cxpartners

Day 2 – Thursday, October 24
8.30 am
9.30 am
Registration
9.30 am
10.30 am

Responsive e-commerce design – will it improve my conversion rate and do consumers care?


Paul Rouke, Founder and CEO, PRWD

10.30 am
11.00 am
Coffee break
  Track 1 Track 2
11.00 am
11.55 am

Universal Analytics – digital intelligence beyond the web


Rob Jackson, UK Managing Director, Elisa Interactive

Mobile Conversion – it will make or break your business


Charles Nicholls, SVP Product Strategy, Chair the SAP Conversion Academy, SAP
Gemma MacNaught, Conversion Consultant, Conversion Factory

11.55 am
12.00 pm
Session change
12.00 pm
12.45 pm

Mislead by the numbers – stats for conversion optimizers


Pete Wailes, Operations Director UK, SEOgadget.com

Cross device personalization

Matthew Clayton, Co-founder, Mixcloud

Usability Case Study 3rd Sector

Hammad Kahn, Founder and CEO of www.entropii.com

12.45 pm
2.00 pm
Lunch break
2.00 pm
2.45 pm

How to Win Friends and Influence People Online

Marty A. Greif, Vice President, SiteTuners

Going from one website to three and back to one: lessons learned from a responsive design project at Schuh.co.uk


Stuart McMillan, Deputy Head of Ecommerce, Schuh Limited

2.45 pm
2.50 pm
Session change
2.50 pm
3.30 pm

No one cares about your content (yet)!


Cliff Seal, Senior UX Designer , Salesforce
Mathew Sweezey, Principal of Marketing Insights, Salesforce.com Mathew Sweezey, Principal of Marketing Insights, Salesforce

The Meaning of Tag Management and CRO


Russell Sutton, Managing Director, conversion works

3.30 pm
4.00 pm
Coffee break
4.00 pm
4.30 pm

How to Optimize Call-to-Action Buttons for Maximum Conversion


Michael Lykke Aagaard, Senior Conversion Optimization Consultant, Atcore ApS / ContentVerve.com

4.30 pm
5.15 pm

Tool Augmentation:

10 things you didn‘t know you can do with your CRO tools

Dave Gowans, Head of Conversion Optimization, Conversion.com

5.15 pm
6.00 pm

Live website and landing page review


Stephen Pavlovich, CEO, Conversion.com
Paul Rouke, Founder and CEO, PRWD
Rob Jackson, UK Managing Director, Elisa Interactive
Pete Wailes, Operations Director UK, SEOgadget.com
Craig Sullivan, CEO, Optimal Visit

6.00 pm End of conference
Agenda overview Day 1 Day 2