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Agenda at a Glance

Conversion Conference London
etc Venues – 200 Aldersgate London, 23-24 October, 2013

Agenda overview Day 1 Day 2
Day 1 – Wednesday, October 23
8.00 am
9.00 am
Registration
9.00 am
9.45 am

Keynote:

The 7 drivers of motivation

Susan Weinschenk, Founder, Weinschenk Institute, LLC

9.45 am
10.30 am

Featured Session:

The psychology of pricing

Susan Weinschenk, Founder, Weinschenk Institute, LLC

10.30 am
11.00 am
Coffee break
  Track 1 Track 2
11.00 am
11.55 am

On target: right content, right person, right time… right now


Susan Weinschenk, Founder, Weinschenk Institute, LLC

The dial won’t shift anymore: cultural transformation or death


Craig Sullivan, CEO, Optimal Visit

11.55 am
12.00 pm
Session change
12.00 pm
12.45 pm

Designing a test – from hypothesis to result: how mature is your test design approach?


Stephen Pavlovich, CEO, Conversion.com
Kerstin Exner, Product Manager, The Guardian

Creating an optimization department


Kerstin Exner, Product Manager, The Guardian
Kerstin Exner, Product Manager, The Guardian

12.45 pm
14.00 pm
Lunch break
2.00 pm
2.45 pm

You don‘t need to be Shakespeare, but you need to know what matters: copywriting for conversion


Kerstin Exner, Product Manager, The Guardian
Kerstin Exner, Product Manager, The Guardian

Optimizing Your Optimization


Kerstin Exner, Product Manager, The Guardian

2.45 pm
2.50 pm
Session change
2.50 pm
3.30 pm

10 things to get right in ecommerce from homepage to confirmation


Paul Rouke, Founder and CEO, PRWD

Social Media’s conversion rate impact


Mat Morrison, Social Media Strategy Director, Starcom MediaVest Group

3.30 pm
4.00 pm
Coffee break
4.00 pm
4.55 pm

Featured Session:

The journey to conversion


Charles Nicholls, SVP Product Strategy, Chair the SAP Conversion Academy, SAP

4.55 pm
5.45 pm

Panel discussion:

White hat, grey zones and black hat – where CRO hits the limit


Charles Nicholls, SVP Product Strategy, Chair the SAP Conversion Academy, SAP
Joe Leech, User Experience Director, cxpartners

Day 2 – Thursday, October 24
8.30 am
9.30 am
Registration
9.30 am
10.30 am

Responsive e-commerce design – will it improve my conversion rate and do consumers care?


Paul Rouke, Founder and CEO, PRWD

10.30 am
11.00 am
Coffee break
  Track 1 Track 2
11.00 am
11.55 am

Universal Analytics – digital intelligence beyond the web


Paul Rouke, Founder and CEO, PRWD

Mobile Conversion – it will make or break your business


Paul Rouke, Founder and CEO, PRWD
Gemma MacNaught, Conversion Consultant, Conversion Factory

11.55 am
12.00 pm
Session change
12.00 pm
12.45 pm

Mislead by the numbers – stats for conversion optimizers


Pete Wailes, Operations Director UK, SEOgadget.com

Cross device personalization

Matthew Clayton, Co-founder, Mixcloud

Usability Case Study 3rd Sector

Hammad Kahn, Founder and CEO of www.entropii.com

12.45 pm
2.00 pm
Lunch break
2.00 pm
2.45 pm

How to Win Friends and Influence People Online

Marty A. Greif, Vice President, SiteTuners

Going from one website to three and back to one: lessons learned from a responsive design project at Schuh.co.uk


Stuart McMillan, Deputy Head of Ecommerce, Schuh Limited

2.45 pm
2.50 pm
Session change
2.50 pm
3.30 pm

No one cares about your content (yet)!


Stuart McMillan, Deputy Head of Ecommerce, Schuh Limited
Mathew Sweezey, Principal of Marketing Insights, Salesforce.com

The Meaning of Tag Management and CRO


Russell Sutton, Managing Director, conversion works

3.30 pm
4.00 pm
Coffee break
4.00 pm
4.30 pm

How to Optimize Call-to-Action Buttons for Maximum Conversion


Russell Sutton, Managing Director, conversion works

4.30 pm
5.15 pm

Tool Augmentation:

10 things you didn‘t know you can do with your CRO tools

Russell Sutton, Managing Director, conversion works

5.15 pm
6.00 pm

Live website and landing page review


Stephen Pavlovich, CEO, Conversion.com
Paul Rouke, Founder and CEO, PRWD
Paul Rouke, Founder and CEO, PRWD
Pete Wailes, Operations Director UK, SEOgadget.com
Craig Sullivan, CEO, Optimal Visit

6.00 pm End of conference
Agenda overview Day 1 Day 2