Conversion Conference London
Business Design Center London, 27-28 November 2012
Bryan has been the owner and managing director of internet marketing agency, Ph.Creative Ltd, for seven years. With experience across a range of sectors, current clients include Bibbyline Group, MasterCard, Dominos, Bupa, O2, and Nationwide. Bryan has received numerous business awards and nominations during his career, and has previously delivered talks for Mastercard, RBS, Apple and New York University.
Managing Director, The Loop
Catherine’s expertise lies in both the production of online video and the strategy behind it, creating content with brands that target markets love to watch and share. Catherine founded one of the Midland’s largest online video production companies, Ember Television straight out of university, where she worked with a range of blue chip clients, universities and tech brands. She now is setting up her next venture, The Loop. The Loop is a video company that partners with online publishers to get brands’ sponsored content viewed en masse by its target audience.
Catherine’s reputation lies in not just producing creative, broadcast standard videos, but also in actually understanding why viewers choose to press ‘play’, and then what compels them to act upon the video content in order to convert to becoming a customer.
In Catherine’s session she’ll explore the mindset of an online video viewer, explaining why she believes creativity has so much power to drive conversion.
Dr. Karl Blanks
Conversion Rate Experts
Karl is a former rocket scientist, with a PhD from Cambridge University, England. He co-founded Conversion Rate Experts (CRE) to show businesses how they can profit by applying scientific techniques to web marketing.
Product Marketing Manager, EMEA
Jamie has worked in digital marketing for 12 years, and has experience both agency and client-side. He has been with Adobe for 7 years getting passionate about digital marketing optimisation with clients – helping them to get return on investment from behavioural targeting and cross-channel analytics programmes. He has recently returned to EMEA from APAC where he covered digital optimisation for Adobe in South East Asia.
Dr. Harry Brignull
User Experience Consultant
Harry Brignull is a User Experience Consultant. He designs experiences at Clearleft, blogs at 90percentofeverything.com, and curates Darkpatterns.org — a site dedicated to understanding deceptive user interfaces, with the aim of stamping them out and improving the web for everyone.
Harry has has provided consultancy services for clients such as The Guardian, Dennis Publishing, Haymarket, Sainsbury’s, Cadbury, Vodafone, O2 and many others. Prior to his UX consultancy career, Harry was an academic cognitive scientist and researcher.
Founder & CEO
Vicky's is a Board Director Emeritus of the Digital Analytics Association and former DAA Committee Chair and Board Director. She this year won Innovator of the Year at the 2014 FDM Everywoman in Technology Awards. As CEO of Clear Returns, she has been named by Forbes.com & Bloomberg as one of the 9 top female tech CEOs to watch. Her career started in direct marketing analytics, with clients including Tesco Clubcard & HP, and in her previous company was Scotland’s first Google Analytics Authorised Consultant. Her latest company, Clear Returns, provides data driven solutions to help multichannel and ecommerce retailers’ improve their sales performance and profitability by increasing the amount of purchases that are kept by customers. The firm was recently named top Tech Start Up in Europe by the European Commission, and has extensive success including winning IBM SmartCamp, Com's Big Data Venture Challenge and Best New Ecommerce Innovation.
Mary D Alatri
Director of Account Services
Mary leads ion's client services team and is responsible for client strategy and satisfaction. Mary brings a strong understanding of the online space and the opportunities it brings to marketers.
Prior to joining the ion team, Mary served as the Director of Client Services and Development for an online marketing agency focusing on Search Engine Optimization and Paid Search. This has given her extensive knowledge of the entire online buying cycle and how to create an impactful integrated marketing plan. She has been a frequent speaker at leading industry events and has a passion for client education and satisfaction.
Her agency success has revolved around building solid client relationships, leading an empowered team, and always striving to surpass expectations. Mary graduated from the University of Central Florida with a B.A. in Advertising and Public Relations.
Founder & Head of UX
My goal is improving digital experiences for everyone. I've sat in too many meetings where designers, developers and managers made business critical decisions based upon their own hunches. They almost never consider how and why people use their digital services. I think they should.
That's why I founded WhatUsersDo - so that organisations can base digital design decisions on UX insight (and not hunches).
I have over 20+ years experience of leading multi-disciplinary teams building innovative online propositions for clients such as Hobbs, Virgin Atlantic, BT and Next.
Director of Soleberry Advisory
Gabrielle Hase is a London-based Director of Soleberry Advisory. Gabrielle has broad operational experience in all aspects of eCommerce, mobile commerce, direct marketing strategy and strategic brand management.
Gabrielle has worked with leading consumer brands on building their online presence and increasing market share. Gabrielle’s most recent achievements include Hobbs eCommerce business and leading a-US focused market analysis and website launch for Moonpig.com
, and launching TKMaxx.com
, which opened an entirely new route to market for the £1 billion European retailer. Before starting her own business, Gabrielle headed up Partnership Marketing for Real Simple, the most successful new US magazine launch in Time Inc.’s history. Gabrielle received her BS in Information Systems from Boston College and her MBA from The Wharton School at The University of Pennsylvania.
Prof. Wolfgang Henseler
Creative Managing Director
Prof. Wolfgang Henseler (born 1961) is founder and managing creative director at SENSORY-MINDS, a designstudio for New Media and Innovative Technologies based in Offenbach am Main (Germany). He is a professor for Digital Media and an expert in Natural User Interface Design, User Experience and Usability – and the dean for Intermedia Design – the design of smart objects and the internet-of-things – at the University of Pforzheim – Faculty for Design.
Professor Henseler leads the strategic creative department, the usability lab and the trend and innovation division of SENSORY-MINDS. He is an expert for customer- and user-oriented e-business solutions as well as a user- and brand experience specialist.
For more than 15 years Professor Henseler has worked and done research within the areas of user-centred-interface-design, web-based brand experience and usability. Based on his research in user- and consumer- psychology he has developed different methodologies for optimizing online shops and e-commerce systems. His capabilities in social corporate media and social communities is in demand by enterprises like Mercedes-Benz,
FIAT, Deutsche Bank, Lufthansa, IMD, Lange & Söhne and others. When it comes to next generation websites (web-interfaces) Professor Henseler can be mentioned as one of the most visionary persons and consults Google and Microsoft in the field of natural-user-interface-design, the next generation of human-computer-interface-design.
He is a publisher of i-com – specialist journal for interactive and cooperative media at Oldenbourg publishing house and a member in different committees and juries such as association for innovative information technology or the board of “Software Ergonomics and Usability”.
At the University of Pforzheim Professor Henseler established the Master for Creative Direction – a master degree for creative and innovative design management which has been ranked Top 3 in Germany and Top 60 in the world by the Business Week.
Nick heads up commercial aspects at Whisk, the business put to Lord Sugar in the final of the BBC Apprentice 2012. He has 3 years of commercial experience heading up two successful start-up companies where he has been responsible for product design, user experience and all management aspects of the businesses. In 2011 he was named Birmingham Young Professional of the Year for entrepreneurship after being named Emerging Entrepreneur of the Year by Business Insider in 2010. He grew up in Switzerland and loves home cooking.
UK Managing Director
Rob Jackson heads up the UK arm of Elisa Interactive in London - Elisa DBI (digital business intelligence). When he's not running Conversion Thursday, a social event for internet marketers, he heads up conversion rate optimisation projects for Elisa DBI. He is a regular speaker at SMX, Google's Make my Website Work and is instantly recognisable by his curly hair.
Tim Jespersgaard is one of the most experienced optimization and landing page strategists in the Denmark. His credentials are established through more than 15 years of interface and design experience ranging back to Networkers, Framfab and Satama Interactive and working with and learning from such people as Martin Lindstrøm and the Stanford Persuasive Technology Lab. He’s a master of persuasion, user experience and information architecture and focuses on the cognitive mind of the user when he optimizes websites for improved conversion. His handiwork have been seen at the websites of such clients as Telia, Ikano Bank, LEGO and Nordea.
Dr. Maurits Kaptein
Co-founder and Chief Scientist
Dr. Maurits Kaptein is an assistant professor in Statistics at the University of Tilburg, Researcher at the Aalto School of Economics, and distinguished visiting scholar at Stanford University. Maurits is also the co-founder and Chief Scientist of Science Rockstars, the company behind PersuasionAPI. Maurits his research work focusses on the effect of persuasion at the level of individual customers.
Gerben Langendijk works as a consumer psychologist in the Personalization department of Booking.com which aims to analyze consumer behavior from both a data driven and theoretical approach in order to improve the customer experience and increase conversion. Working on the premise that people's behavior is the product of their personal preferences and the context they are in, he researches a broad range of subjects in the area of the consumers psyche including loyalty, decision making and and persuasion.
Chapman Freeborn Airchartering
Jack's passion for online marketing began at early the age of 16 when he built an array of jobs boards, forums and blog sites utilising Adsense, affiliate schemes and paid-for premium content as a revenue model - money that would later be reinvested into what would turn out the be an extensive collection of rather fruitless domain names.
Jack is now responsible for all online marketing at Chapman Freeborn, a global aircraft charter company spanning 25 countries with a website that boasts 13 different languages.
Before working at Chapman Freeborn Jack headed up of sales and marketing for a social media startup. Working with names such as T-Mobile, TomTom, The open University, Monsoon Accesorize and The RSPCA. He presented the company at the IBM Smartcamp UK competition 2011 final securing second place.
Jack also advises a Brighton based conversion optimisation startup on a regular basis.
Rob Manuel cofounded B3ta.com in 2001 and was a pioneer in user generated content sites and virals before people called them virals.
Author of Webs of Influence: The Psychology of Online Persuasion
Nathalie Nahai is an award-winning speaker, Web Psychologist, and author of ' (Pearson).
With a background in psychology and digital strategy, she is one of the few leading voices in this field to have both academic and hands-on experience in engineering online persuasion.
Nathalie helps businesses to psychologically optimise for better engagement online, and lectures internationally on the subject of Web Psychology and Online Influence (audiences include Goldman Sachs and Southampton University).
She is also a member of #OgilvyChange
, you’ll find her tweets @TheWebPsych
and her blog at TheWebPsychologist.com
SVP Product Strategy, Chair the SAP Conversion Academy
Charles Nicholls is a leading industry expert on ecommerce, web analytics, social media marketing, and online buyer behaviour. He specializes in shopping cart abandonment and email remarketing, and serves as Chair of the Conversion Academy. He has authored two books: 'Lessons Learned From The Top 10 Converting Websites' and 'In Search of Insight.' Charles is a market analyst, blogger, commentator and regular contributor to ecommerce and analytics publications including Practical eCommerce, ClickZ, CustomerThink and BusinessWeek. He is also founder and Chief Strategy Officer at shopping cart recovery company SeeWhy. Charles’ profile can be viewed here: http://www.seewhy.com/conversion-academy.htm
Senior Accessibility & Usability Developer, hibu
Artur Ortega (@DesignedByBlind) is the Senior Accessibility & UI Developer for hibu. The
blind computer scientist is working as a software engineer in London,
UK. He is using a screen-reader for his daily work. His experience
regarding accessibility and usability of software, use of assistive
technology and all technology related to the internet goes back to
1992, when he commenced his studies at the Technical University of
Clausthal, Germany. Since those early days, he tries to drive everyone
around him to support accessibility and design for all.
Before joining hibu he was the Accessibility Evangelist for Yahoo!
Europe and was member of the World Wide Web Consortium (W3C) Protocols
and Formats Working Group (PFWG). The PFWG looks at the formal Web
technologies (protocols, formats, etc.) from an accessibility
Website testing and optimization author and strategist
Rich has been analysing, testing and optimising websites for over 10 years, including Disney.com and Vodafone.co.uk. Previously Rich worked as a Conversion Solution Specialist at Adobe helping their clients make the most of their Test&Target and SiteCatalyst tools and as a Web Analytics Manager at Disney Online prior to that. He is also the author of ‘Website Optimization: An Hour a Day‘ and co-author of ‘Landing Page Optimization’ books.
As an independent consultant, Rich currently helps many online businesses improve and profit from their conversion rate optimisation and testing efforts.
Stephen Pavlovich is the director of Conversion Factory, a UK agency specialising in conversion rate optimisation for highly competitive niches. Stephen helps start-ups and multinational companies maximise their conversion rates rapidly.
Conversion Factory's clients range from start-ups to $5 billion/year websites.
Starting from a technical background moving into commercial, Paul has 14 years digital experience and has worked in blue-chip and household names such as Yahoo, Thomas Cook and RBS. Most recently at Shop Direct, the UK’s largest ecommerce business (£1.7bn turnover) he defined the strategy, structure and process to improve sales performance through optimisation. A driver for change in organisations and AB / MVT evangelist he has created tens of millions of pounds incremental revenue for businesses by applying data-driven decisions.
Dela Quist is CEO of Alchemy Worx the first and largest digital agency with a 100% focus on email, in the world. With offices in Atlanta and London Alchemy Worx has over 65 email specialists who work with a wide range of high profile global brands like Vodafone, Hilton Hotels, Sony, Tesco, Lilly and Virgin Holidays. Dela is an entertaining and no-nonsense speaker, who by his reckoning has spent over 20,000 hours thinking about email marketing. He has pioneered research into the Nudge Effect of unopened email, and the surprising effectiveness of longer subject lines. Prior to founding Alchemy Worx Dela spent over 15 years in magazine, newspaper and online publishing.
Senior Partner and Scandinavian Online Optimisation Specialist
Steen Rasmussen is one of Denmark’s most experienced online business profiles and presenters within website optimisation. He is the national representative of the Digital Analytics Association and has 10 years of practical experience with online optimisation of websites and web analytics – references range from strong Nordic brands such as Vestas and Ericsson to international profiles like Oracle and Johnson & Johnson.
Founder & Director of Optimisation
Paul started PRWD, a specialist conversion optimisation agency over 10 years ago, after spending 7 years working in usability and customer experience at the UK's largest home shopping business, Shop Direct Group.
Paul is regarded as one of the UK’s top experts on Conversion Optimisation and Usability and still maintains a hands on role in delivering client projects. He's passionate about delivering significant growth improvements for businesses he works with, using a strategic insights driven approach to get results. Recent clients he’s worked with include Schuh, The North Face, Bensons for Beds, Sliderobes and Trend Micro.
Paul writes and contributes to a number of digital marketing publications including Econsultancy, as well as delivering in-house training and speaking at conferences worldwide.
You can find out more about Paul on the PRWD Website – www.prwd.co.uk or follow Paul on Twitter @PaulRouke.
CO-Founder and President
This qualified art historian with a university degree learned the art of communication from scratch. As someone who has switched careers and who thinks laterally, this highly enthusiastic and creative person has worked for various well-known agencies, finally founding a successful start-up for himself.
For 15 years, Robert Seeger has been on a mission to advise and inspire businesses, both big and small, in all aspects of online marketing. His list of clients includes ministries, online betting companies, non-profit organisations, online businesses and that well-known drink that "gives you wings".
Presentations and performances that impress and entertain are a huge factor of success in all the jobs he takes on, and Robert hates nothing more than time lost to boring presentations and bland meetings.
find further information at:
http://www.kommunikationskunst.at, his blog,
and his SlideShare profile.
Craig has been consulting for the last 3 years, helping optimise the growth rate and insight of companies like Google, Lego, eBay, Spotify, Asos, as well as small companies, non profits and charities like Guide Dogs for the Blind. Craig had previously been with Belron since 2008 (The 4Bn Group that owns Autoglass), improving the sites for 34 brands in 19 languages. He built a specialist team of technical marketers, optimisers, UX people, SEO specialists and project managers and grew their world conversion rate by 2/3rds in 2 years.
Craig has been blending a fun mix of Agile, UX, insight, analytics, split testing and optimisation techniques for several companies over the last 11 years.
He has built teams, run projects or used conversion voodoo on the likes of John Lewis, LOVEFiLM, Ocado, Waitrose, Zoopla and a smattering of tech start-ups. He tweets on topics like UX, Neuropsychology, Mobile technology, Persuasion, Copywriting and more as: @OptimiseOrDie.
Craig talks regularly at events and is given good feedback from delegates because of his knowledge in his subject area and a wealth of practical tips you can take away and use. He shares a home in Blackheath, London with his two girls, Duke the Pug, Rolf & Coco the cats and is a part time DJ at weekends for entertainment.