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Agenda Day 1

Conversion Conference London
Business Design Center London, 27-28 November 2012

Agenda overview Day 1 Day 2

Day 1 – Tuesday 27th November 2012
8.00
9.00
Registration
9.00
9.45

Keynote:

MIND THE CHANGE

Think different: Customer and user expectations have changed dramatically and the design of distinctive user experiences and smart services has become not only an art but also a key factor for business success. In this keynote Professor Henseler will show you the next dimension in user experience, natural user interface design, multitouch computing and intermedia interaction and why apps are no application.

Moderator:
Stephen Pavlovich, CEO, Conversion.com

Speaker:
Prof. Wolfgang Henseler, Creative Managing Director, Sensory-Minds GmbH

9.45
9.50
Session Change
9.50
10.35

Track 1:

Testing & Analytics – what really matters

With a myriad of conversion optimisation tools, it‘s easy to get hung up on technology when you should be focused on gaining insights. But how do you gain meaningful insights into what is and is not working on a website. How can CRO help you to decide what to test? How can you combine your testing efforts with your web analytics data so you can drive improvements on your site while measuring user behaviour so that those improvements can be quantified? If you are asking yourself these questions, this session is for you.

Moderator:

Moderator:
Dr. Karl Blanks, Chairman, Conversion Rate Experts

Speaker:
Vicky Brock, Founder & CEO, Clear Returns

Social Conversions – Social Media Marketing, the next level

Rebel without a cause? Yes, nearly everybody is doing it: Facebook, Twitter, Google+, Pinterest etc.. Significant amounts of money and time flow into Social Media. Why? Is it really that effective and what‘s next? By now you have probably given away enough, collected fans and developed Apps. But what is the next step? It‘s time to move to the next level: Social Conversions. How will “Likes” become clients, re-pins turn into money, retweets to leads and Circles to brand ambassadors? In this session Bob Seeger will share with you strategies, tips and success stories for Social Conversions. You will learn how you can gain more from Social Media beyond tools and big budgets and how to finally turn Social Media into a viable business option.

Moderator:
Stephen Pavlovich, CEO, Conversion.com

Speaker:
Robert Seeger, CO-Founder and President, FMX World

10.35
11.05
Coffee Break
11.05
11.50

Track 1:

The art of persuasion
Copywriting for conversion: how to become an amazing copywriter—or how to find one

Persuasive copywriting is a combination of science and art, and it’s applicable to every part of your marketing funnel. By producing irresistible offers, headlines, subject lines and content, you can significantly grow your business. All using words. But which words work best? In this session, you’ll discover proven strategies for persuasive copywriting. You’ll also get a brilliantly useful template for creating blockbuster sales messages. And if you happen to be terrible at writing, you’ll discover the easiest ways of getting other people to do it for you.

Dr. Karl Blanks, Chairman, Conversion Rate Experts

Track 2:

Looking at the whole picture – the art of email conversion

One of the biggest mistakes many marketers make is seeing an email campaign as a unique, stand-alone event. Think about it! The average time users take to open an email and maybe click on a link is a day – the average time you take to decide to buy something is more like a week (impulse purchases aside). Your email campaigns will only be successful and generate high conversion rates if you look at the whole sales cycle, if you look at the data over time rather than at a snapshot of a moving picture. In this session Dela Quist will show you the art of email conversion. You will also learn why your email campaigns can be a big – trackable – success even if the users don‘t open them.

Moderator:
Stephen Pavlovich, CEO, Conversion.com

Speaker:
Dela Quist, CEO, Alchemy Worx

11.50
11.55
Session Change
11.55
12.45

The Anatomy of a Conversion Optimization Program: Team, Technique, Timing, and Technology

Conversion optimization can still feel very foreign to many marketers. In this content-packed session, Mary D’Alatri of ion interactive, talks about the anatomy of a high functioning conversion optimization program. From the team members and their functions to testing strategies that can be deployed to create real impact for your organization. Join us as we deconstruct the essential components necessary to create a program that converts.

Moderator:
Stephen Pavlovich, CEO, Conversion.com

Speaker:
Mary D Alatri, Director of Account Services, Ion Interactive

12.45
1.45
Lunch
1.45
2.30

Keynote:

Don’t make your audience think. Simplicity = conversions.

You want to boost your conversion rates? All you have to do is keep it simple, even if behind the scenes you’re doing something more complex! In his keynote Nick Holzherr, previously over complicating his pitch of Whisk to Lord Sugar in the final of the BBC Apprentice 2012, will show you how his company converts people looking at recipes to people cooking them (by simplifying buying) and how to convert non-shoppers to online shoppers (by making it easy – no thinking involved). Nick will also discuss how important it is to have conversion properly embedded in your overall marketing strategies and how simple it is to implement Google Analytics properly onto pages and track all channels back to goals.

Moderator:
Stephen Pavlovich, CEO, Conversion.com

Speaker:
Nick Holzherr, Co-Founder, Whisk

2.30
2.35
Session Change
2.35
3.30

Track 1:

The art of persuasion – Part 2: Design

People have created persuasive designs since the dawn of invention and in the online world persuasive design has become one of the strongest influencers on user behavior. Hence the design choices we make have big impact and can make a significant difference to your bottom line profit. In this session we’ll present and discuss strategies and tools that can be used to optimise your design for conversion, from suggestive to explicit, rational to emotional. You will walk away with plenty of actionable tips.

Moderator:
Dr. Karl Blanks, Chairman, Conversion Rate Experts

Speaker:
Paul Rouke, Founder and CEO, PRWD

Track 2:

Multichannel optimisation – Hacks, tricks and tips”

In this session, Craig Sullivan will walk you through a range of techniques you can use to test, tune and optimise your whole business using cloud telephony, offline call tracking and split testing to optimise holistically across your channel mix. Craig will share results and insights from over 30M tests and a worldwide optimisation programme – to show how conversion optimisation is about far more than just the web.

Moderator:
Stephen Pavlovich, CEO, Conversion.com

Speaker:
Craig Sullivan, CEO, Optimal Visit

3.30
4.00
Coffee Break
4.00
4.45

Track 1:

Persuasion Profiling: Changing the Game of Online Marketing

We are used to personalised shopping recommendations, customized news and tailored content. But taste profiling is just the beginning. If you want to find out how your customers tick you need to know about persuasion profiles. By using persuasion profiles you can learn how your individual customers respond to persuasion and select the optimal persuasion strategy. In this session Maurits will introduce this technique and show you how it is used to increase conversion rates and email compliance at Jaludo, a large casual gaming company that operates worldwide.

Moderator:
Dr. Karl Blanks, Chairman, Conversion Rate Experts

Speaker:
Dr. Maurits Kaptein, Co-founder and Chief Scientist

Track 2:

Conversion Optimisers, where are you and where is your place in the organisation?

Conversion Optimisation has earned its place in the online business process. But most companies still struggle with hiring the right people in a difficult market and finding most effective way to integrate it into overall business flow. In this session we talk about recruitment, internal structures, responsibilities and optimised processes to maximise success with predictable costs. We‘ll also take a look in the future: which new tasks and potentials await the art of conversion rate optimisation, the site-engineering of tomorrow and what impact this will have on future processes and structures.

Moderator:
Stephen Pavlovich, CEO, Conversion.com

Speaker:
Paul Postance, Ecommerce Consultant
Rich Page, Website testing and optimization author and strategist

4.45
4.50
Session Change
4.50
5.30

Keynote:

Web Psychology: The future of online influence

As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online.
At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click.
In this presentation, you’ll discover the trends shaping the future of online interactions, including glocalisation, privacy and personalisation.

Speaker:
Nathalie Nahai, Author of Webs of Influence: The Psychology of Online Persuasion

5.30 Reception
Agenda overview Day 1 Day 2