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    Agenda at a Glance

    Conversion Conference London
    Business Design Center London, 27-28 November 2012

    Agenda overview Day 1 Day 2
    Day 1 – Tuesday 27th November 2012
    8.00
    9.00
    Registration
    9.00
    9.45

    Keynote:

    MIND THE CHANGE

    Prof. Wolfgang Henseler, Creative Managing Director, Sensory-Minds GmbH

    9.45
    9.50
    Session Change
      Track 1 Track 2
    9.50
    10.30

    Testing & Analytics – what really matters

    Vicky Brock, Founder & CEO, Clear Returns

    Social Conversions – Social Media Marketing, the next level

    Vicky Brock, Founder & CEO, Clear Returns

    10.35
    11.05
    Coffee Break
    11.05
    11.50

    The art of persuasion
    Copywriting for conversion: how to become an amazing copywriter—or how to find one

    Dr. Karl Blanks, Chairman, Conversion Rate Experts

    Looking at the whole picture – the art of email conversion

    Dela Quist, CEO, Alchemy Worx

    11.50
    11.55
    Session Change
    11.55
    12.45

    The Anatomy of a Conversion Optimization Program: Team, Technique, Timing, and Technology

    Dela Quist, CEO, Alchemy Worx

    12.45
    1.45
    Lunch
    1.45
    2.30

    Keynote:

    Don’t make your audience think. Simplicity = conversions.

    Nick Holzherr, Co-Founder, Whisk

    2.30
    2.35
    Session Change
    2.35
    3.30

    The art of persuasion – Part 2: Design

    Paul Rouke, Founder and CEO, PRWD

    Multichannel optimisation
    Hacks, tricks and tips”

    Paul Rouke, Founder and CEO, PRWD

    3.30
    4.00
    Coffee Break
    4.00
    4.45

    Persuasion Profiling: Changing the Game of Online Marketing

    Dr. Maurits Kaptein, Co-founder and Chief Scientist

    Conversion Optimisers, where are you and where is your place in the organisation?

    Dr. Maurits Kaptein, Co-founder and Chief Scientist
    Dr. Maurits Kaptein, Co-founder and Chief Scientist

    4.45
    4.50
    Session Change
    4.50
    5.30

    Keynote:

    Web Psychology: The future of online influence

    Dr. Maurits Kaptein, Co-founder and Chief Scientist

    5.30 Reception
    Day 2 – Wednesday 28th November 2012
    8.30
    9.15
    Registration
    9.15
    10.00

    Paving the way for your users: revolutionize the user experience with inclusive design

    Dr. Maurits Kaptein, Co-founder and Chief Scientist

    10.00
    10.05
    Session Change
    10.05
    10.50

    Pay attention: Understanding how your customers’ brains work

    Stephen Pavlovich, CEO, Conversion.com
    Gerben Langendijk, Consumer Psychologist, Booking.com

    10.50
    11.20
    Coffee Break
    11.20
    12.05

    Don’t be evil! The slippery slope of black hat CRO, Dark Patterns and Manipulative Interface Design

    Gerben Langendijk, Consumer Psychologist, Booking.com

    12.05
    12.10
    Session Change
      Track 1 Track 2
    12.10
    12.55

    Using Big Data For Conversions

    Charles Nicholls, SVP Product Strategy, Chair the SAP Conversion Academy, SAP
    Jamie Brighton, Product Marketing Manager, EMEA, Adobe

    The art of conversation conversions and top five principles of viral content

    Jamie Brighton, Product Marketing Manager, EMEA, Adobe
    Jamie Brighton, Product Marketing Manager, EMEA, Adobe

    12.55
    1.55
    Lunch
    1.55
    2.40

    Small screens, big conversions: Understanding mobile behaviour

    Jamie Brighton, Product Marketing Manager, EMEA, Adobe
    Jamie Brighton, Product Marketing Manager, EMEA, Adobe
    Jamie Brighton, Product Marketing Manager, EMEA, Adobe

    SEO & CRO – team up for maximum conversion

    Richard Baxter, Founder & Director, SEOgadget

    2.40
    2.45
    Session Change
    2.45
    3.30

    Best practice video strategies

    Catherine Allen, Managing Director, The Loop

    Top Usability Mistakes: Lessons Learned From More Than 100,000 Usability Tests

    Dr. Karl Blanks, Chairman, Conversion Rate Experts

    3.30
    4.00
    Coffee Break
    4.00
    4.45

    Conversion optimisation on a global scale – cutural design matters!

    Jack Lockyer, Digital Marketing, Chapman Freeborn Airchartering

    Eliminating roadblocks: Common testing mistakes and how to avoid them

    Jack Lockyer, Digital Marketing, Chapman Freeborn Airchartering
    Steen Rasmussen, Senior Partner and Scandinavian Online Optimisation Specialist, IIH Nordic

    Special conversion booster Facebook: Social plug-in integration and Open Graph

    Steen Rasmussen, Senior Partner and Scandinavian Online Optimisation Specialist, IIH Nordic

    4.45
    4.50
    Session Change
    4.50
    5.20

    Top 5 CRO tools for improving site performance

    Steen Rasmussen, Senior Partner and Scandinavian Online Optimisation Specialist, IIH Nordic
    Steen Rasmussen, Senior Partner and Scandinavian Online Optimisation Specialist, IIH Nordic

    5.20
    6.00

    Live Website and Landing Page Review

    Stephen Pavlovich, CEO, Conversion.com
    Paul Rouke, Founder and CEO, PRWD

    6.00 End of conference
    Agenda overview Day 1 Day 2