Conversion Conference

Agenda Overview

Conversion Conference London – 30 November – 1 December 2011
Business Design Centre

Agenda Overview

Day 1 – 30th November
8.30 9.30	Registration
9.30 10.15	Keynote: Mobile & Real Time Optimisation Amy Africa, CEO, Eight by Eight
	Track 1	Track 2
10.15 11.15	Turbo-Charging PPC & Display Ad Landing Pages Guy Levine, CEO, Return On Digital Kai Radanitsch, eBusinessLab GmbH	The Science of Split and Multivariate Testing Karl Blanks, Chairman, Conversion Rate Experts
11.15 11.45	Coffee Break Increasing International Conversions: An Introduction to GlobalMaxer and Cultural MVT Joe Doveton, Head of Client Services, Oban Multilingual/GlobalMaxer
11.45 12.45	SEO and SEM vs. CRO – Tactics for Optimising Both Search & Conversion Richard Baxter, Founder & Director, SEOgadget Patrick Altoft, Director of Search, Branded3	Where is my Conversion? Conversion Tracking in a Multichannel World Craig Sullivan, Group Customer Experience Manager, Belron Jeff Greenfield, COO & Co-Founder, C3 Metrics
12.30 5.30	Exhibit Hall Open
12.45 1.45	Lunch
1.45 2.30	Keynote: Confessions of a Conversion Rate Optimiser Bryan Eisenberg, Professional Speaker, Best Selling Author, Consultant
2.30 3.30	Adaptive Content & Behavioural Targeting – Individual Websites for Bigger Potential Charles Nicholls, Founder, SeeWhy Graham Cooke, Managing Director & Founder, QuBit Group	E-Commerce Best Practices Stephen Pavlovich, Director, Conversion Factory Paul Rouke, Head of Usability, Trainer and Consultant , PRWD
3.30 4.00	Coffee Break
4.00 4.45	Why won’t you buy? Finding and eliminating Conversion Blockers Karl Blanks, Chairman, Conversion Rate Experts Rob Jackson, Founder, Conversion Thursday UK	Video, Animation & Rich Media Scott Harmes, Creative Consultant, DoubleClick Rich Media by Google Susan Hallam, Managing Director, Hallam Internet
4.45 5.30	Panel Discussion: CRO, SEM & SEO – Find the synergies, find the potential! Stephen Pavlovich, Director, Conversion Factory Patrick Altoft, Director of Search, Branded3 Guy Levine, CEO, Return On Digital
from 5.30	Drinks Reception and DDBW Awards

Day 2 – 1st December
8.30 9.30	Registration
9.00 5.30	Exhibit Hall Open
9.30 10.15	Decision Triggers – Brain Science & Conversion André Morys, CEO, Web Arts AG
10.15 10.45	Coffee Break
	Track 1	Track 2
10.45 11.30	Keynote: Praxeology – Lessons from a lost science Rory Sutherland, Vice-Chairman, Ogilvy Group UK
11.30 12.30	Double Session Campaign Management and its effect on the conversion rate Alan Coleman, CEO, OnlineAdvertising.ie Engaging Content.. that converts Richard Falconer, Head of Technical Services, bigmouthmedia/LBi	Workshop The top 6 Email conversion mistakes nearly everyone makes John Ekman, Chief Conversionista, Conversionista!
12.30 1.30	Lunch
1.30 2.15	CRO Case Study: How and why Domino’s Pizza adopted CRO techniques Paul Francis, Head of Commercial Systems, Domino’s Pizza Group
2.15 2.20	Session Break
2.20 3.15	10 E-Commerce bloopers you don’t want to make, but probably are… Michael Summers, Consultant, Global User Experience Research, PayPal Jim Hudson, Global Research Manager, PayPal	Workshop Understanding and Acting on Conversion Metrics Martin Newman, Founder & CEO, Practicology
3.15 3.45	Coffee Break
3.45 4.45	Top Tool Kit of the Conversion Experts Ben Jesson, CEO, Conversion Rate Experts Craig Sullivan, Group Customer Experience Manager, Belron	User Experience & Design for Conversion Phil Guilfoyle, Senior Optimisation Consultant, LBI Nikki Rae, Managing Director, Future Insight Analytics
4.45 5.30	Rapid Fire: Live Page Critiques Stephen Pavlovich, Director, Conversion Factory Rob Jackson, Founder, Conversion Thursday UK Paul Rouke, Head of Usability, Trainer and Consultant , PRWD
5.30	End of Conference

Agenda Overview