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Agenda Overview

Conversion Conference London – 30 November – 1 December 2011
Business Design Centre

Agenda Overview Agenda Day 1 Agenda Day 2
Day 1 – 30th November
8.30
9.30
Registration
9.30
10.15

Keynote:

Mobile & Real Time Optimisation

Amy Africa, CEO, Eight by Eight

  Track 1 Track 2
10.15
11.15

Turbo-Charging PPC & Display Ad Landing Pages

Guy Levine, CEO, Return On Digital
Kai Radanitsch, eBusinessLab GmbH

The Science of Split and Multivariate Testing

Karl Blanks, Chairman, Conversion Rate Experts

11.15
11.45
Coffee Break

Increasing International Conversions: An Introduction to GlobalMaxer and Cultural MVT

Joe Doveton, Head of Client Services, Oban Multilingual/GlobalMaxer

Oban Multilingual/GlobalMaxer

11.45
12.45

SEO and SEM vs. CRO – Tactics for Optimising Both Search & Conversion

Richard Baxter, Founder & Director, SEOgadget
Patrick Altoft, Director of Search, Branded3

Where is my Conversion? Conversion Tracking in a Multichannel World

Craig Sullivan, Group Customer Experience Manager, Belron
Jeff Greenfield, COO & Co-Founder, C3 Metrics

12.30
5.30
Exhibit Hall Open
12.45
1.45
Lunch
1.45
2.30

Keynote:

Confessions of a Conversion Rate Optimiser

Bryan Eisenberg, Professional Speaker, Best Selling Author, Consultant

2.30
3.30

Adaptive Content & Behavioural Targeting – Individual Websites for Bigger Potential

Charles Nicholls, Founder, SeeWhy
Graham Cooke, Managing Director & Founder, QuBit Group

E-Commerce Best Practices

Stephen Pavlovich, Director, Conversion Factory
Paul Rouke, Head of Usability, Trainer and Consultant , PRWD

3.30
4.00
Coffee Break
4.00
4.45

Why won’t you buy? Finding and eliminating Conversion Blockers

Karl Blanks, Chairman, Conversion Rate Experts
Rob Jackson, Founder, Conversion Thursday UK

Video, Animation & Rich Media

Scott Harmes, Creative Consultant, DoubleClick Rich Media by Google
Susan Hallam, Managing Director, Hallam Internet

4.45
5.30

Panel Discussion:

CRO, SEM & SEO – Find the synergies, find the potential!

Stephen Pavlovich, Director, Conversion Factory
Patrick Altoft, Director of Search, Branded3
Guy Levine, CEO, Return On Digital

from
5.30
Drinks Reception and DDBW Awards

 

Day 2 – 1st December
8.30
9.30
Registration
9.00
5.30
Exhibit Hall Open
9.30
10.15

Decision Triggers – Brain Science & Conversion

André Morys, CEO, Web Arts AG

10.15
10.45
Coffee Break
  Track 1 Track 2
10.45
11.30

Keynote:

Praxeology – Lessons from a lost science

Rory Sutherland, Vice-Chairman, Ogilvy Group UK

11.30
12.30

Double Session

Campaign Management and its effect on the conversion rate

Alan Coleman, CEO, OnlineAdvertising.ie

 

Engaging Content.. that converts

Richard Falconer, Head of Technical Services, bigmouthmedia/LBi

Workshop

The top 6 Email conversion mistakes nearly everyone makes

John Ekman, Chief Conversionista, Conversionista!

12.30
1.30
Lunch
1.30
2.15

CRO Case Study: How and why Domino’s Pizza adopted CRO techniques

Paul Francis, Head of Commercial Systems, Domino’s Pizza Group

2.15
2.20
Session Break
2.20
3.15

10 E-Commerce bloopers you don’t want to make, but probably are…

Michael Summers, Consultant, Global User Experience Research, PayPal
Jim Hudson, Global Research Manager, PayPal

Workshop

Understanding and Acting on Conversion Metrics

Martin Newman, Founder & CEO, Practicology

3.15
3.45
Coffee Break
3.45
4.45

Top Tool Kit of the Conversion Experts

Ben Jesson, CEO, Conversion Rate Experts
Craig Sullivan, Group Customer Experience Manager, Belron

User Experience & Design for Conversion

Phil Guilfoyle, Senior Optimisation Consultant, LBI
Nikki Rae, Managing Director, Future Insight Analytics

4.45
5.30

Rapid Fire: Live Page Critiques

Stephen Pavlovich, Director, Conversion Factory
Rob Jackson, Founder, Conversion Thursday UK
Paul Rouke, Head of Usability, Trainer and Consultant , PRWD

5.30 End of Conference
Agenda Overview Agenda Day 1 Agenda Day 2