Conversion Conference London
Business Design Center London, 30 Nov. – 1 Dec. 2011
Conversion Conference London 2011 is being supported by an experienced advisory board:
Mike is the founder and entrepreneurial force behind Elisa Interactive, one of Europe’s fastest growing online business optimisation companies. He has started successful businesses in London, Madrid and Barcelona who offer conversion optimisation services to brands like Peugeot, Real Madrid and Rackspace.
Conversion Thursday UK
Rob Jackson heads up the UK arm of Elisa Interactive in London – Elisa DBI (digital business intelligence). When he’s not running Conversion Thursday, a social event for internet marketers, he heads up conversion rate optimisation projects for Elisa DBI. He is a regular speaker at SMX, Google’s Make my Website Work and is instantly recognisable by his curly hair.
Dr. Karl Blanks
Conversion Rate Experts
Karl is a former rocket scientist, with a PhD from Cambridge University, England. He co-founded Conversion Rate Experts (CRE) to show businesses how they can profit by applying scientific techniques to web marketing.
Stephen Pavlovich is the director of Conversion Factory, a UK agency specialising in conversion rate optimisation for highly competitive niches. Stephen helps start-ups and multinational companies maximise their conversion rates rapidly.
Head of Usability, Trainer and Consultant
Paul is a consultant and trainer in usability & conversion optimisation with over 11 experience, working with clients including Speedo, Lakeland, Stella McCartney, The Scout Association, Speedy Hire, Butlins and Pentland Brands (who own and manage brands including Berghaus, Kickers and Boxfresh).
Paul runs Manchester based usability and conversion optimisation consultancy PRWD (PRoductivity Without Difficulty), providing services including expert evaluations, user testing (moderated and remote), conversion rate optimisation, in-house consultancy and training to some of the UK’s most respected brands.
Previously he worked for 7 years in user experience at the UK’s biggest home shopping retail group, Shop Direct Group, starting in 1999 when the group first began exploring the potential of selling online to their millions of customers.
Paul is extremely passionate about both delivering conversion improvements and sharing best practice usability for all sizes of clients, with a particular focus on improving the conversion rates of ecommerce platforms. Examples of his desire to share his expertise can be seen in both the training courses and usability events that Paul plans and delivers alongside the likes of Google and PriceWaterhouseCoopers.
Paul regularly publishes articles on usability and conversion optimisation including Econsultancy blog posts, and all these articles are available online (http://bit.ly/UX101resources).
In his spare time Paul enjoys playing football (although age is catching up with him), spending time outdoors when the UK weather permits, watching arthouse movies and spending quality time with his family.