Agenda – Day 2

Conversion Conference London – November 1-2, 2010
Park Plaza Victoria

Day 2
Tuesday November 2, 2010
8.00
9.00		 Registration & Coffee
9.00
9.50

Keynote:

Decoding Online Customer Behaviour (K2)
Over the years, businesses have invested enormous energy and effort into connecting with customers. After all, this ability to connect with customers is key to getting, serving, and keeping customers. The ultimate measure of customer experience has been the faceto- face conversation. But what do you do when your customer isn’t available to meet face to face, or when it’s implausible? Even more, what do you do when your customers prefer to not connect face-to-face, or even voice-to-voice, but rather prefers being online. The fact is, a growing number of customers are taking up residence online. This presents unique challenges for making the human connection in this new digital world.

This keynote provides insight into the nature of human behaviour online. It helps uncover the myths and mistaken assumptions often brought to the online context. In a popular and accessible manner, it draws from recent insights from the disciplines of Neuroscience and Social Psychology to decoding online customer behaviour. It provides insights for connecting with customers online. And the presentation give some provocative examples for new innovations being brought to the online customer experience.

Speaker:
Patrick Bultema, CodeBaby

9.50
10.00		 Session change over
10.00
11.00

Conversion Ninja Toolbox (S6)
Testing alternative landing page content can dramatically increase conversion rates. But how do you know what to test? A number of powerful, inexpensive and easy to use new tools now make the process much easier. Learn the secrets of the pros in this rapid-fire review of the best conversion improvement tools and technologies that you can use to quickly improve conversion rates. No conversion ninja would be caught dead without these.

Tim Ash, SiteTuners.com

11.00
11.30		 Coffee break
11.30
12.30

Multivariate Testing Improving Website ROI by Testing the Right Things with the Right Process (S7)
Gain practical insights for getting the most out of your testing, including tips and resources you can tap into. Hear a case study of a large-scale multi-variate test project encompassing 3 million test results per month across several countries.

Craig Sullivan, Belron International Ltd
Dr Karl Blanks, Conversion Rate Experts

12.30
1.30		 Lunch break
1.30
2.30

Lead Generation Secrets: How to Build a Better Form and Recover from Abandonment (S8)
What are the best practices for lead generation? Find out how what you do on the landing page can dramatically effect your conversion rate. Includes a deep dive into several business to business landing pages and the specific techniques used to dramatically improve their conversion rates.

Charles Nicholls, SeeWhy
Sandra Niehaus, Closed Loop Marketing

2.30
2.40		 Session change over
2.40
3.40

Conversion Killers & Usability Pitfalls (S9)
A systematic approach to conversion rate optimization can double a website’s conversion rate. Rocket scientist Dr. Karl Blanks will divulge the most common conversion killers, reveal how to identify which ones are currently massacring your conversions and explain what you should do about it. After that, Stefan Wobben will show you real world examples of shopping cart funnel failures, including eyetracking footage. Then he’ll give you highly practical fixes that are easy to implement and can start making you more money immediately.

Dr Karl Blanks, Conversion Rate Experts
Stefan Wobben, Concept7

3.40
4.00		 Coffee break
4.00
5.00

Ask the Experts – Open Mic (S10)
Ask us anything. This is your chance to get your specific questions answered by our experts. So step right up and fire away.

Will Critchlow, Distilled
Patrick Bultema, CodeBaby
Wayne Morris, Maxymiser
Stephen Pavlovich, Conversion Factory

5.00 End of the conference

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