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Agenda – Day 1

Conversion Conference London – November 1-2, 2010
Park Plaza Victoria

Day 1
Monday, November 1, 2010
8.00
9.00
Registration & Coffee
9.00
9.50

Keynote:

The Four Pillars of Building Instant Trust Online (K1)
Websites and landing pages face very real trust issues – they are a scary and uncertain unknown to most visitors. Before people will act or transact, their concerns and anxieties must be alleviated. But how can you do this online when you only have seconds to establish trust? In this provocative keynote, SiteTuners CEO and bestselling author of Landing Page Optimization Tim Ash, will show you how to effectively use the Four Pillars of Trust and smooth the way to your online conversion goals.

Speaker:
Tim Ash, Site Tuners

9.50
10.00
Session change over
10.00
11.00

The Power of Split Testing (S1)
Simple split testing is a powerful tool when used properly and should be the starting point for all landing page testing programs. Understand when split testing is appropriate, how to design your testing strategy, and what elements to test in this informative session. Learn from case studies that highlight the real-life impact of split testing on well known brands in the UK, and discover how to explore the triggers that might produce positive results before showing the actual winning variants.

Speaker:
Frank Overbeek, SiteSpect
Wayne Morris, Maxymiser
Stephen Pavlovich, Conversion Factory

11.00
11.30
Coffee break
11.30
12.30

Balancing Search & Conversion – Achieving Your Conversion Goals with SEO & SEM Best Practices (S2)
How do you balance the requirements of SEO and a good experience for your visitors? Examine how design practices intersect with SEO practices and how you can achieve both goals in harmony. Explore issues of continuity of message and other elements of conversion & pathing as they relate to SEO, including practical tips on how to write for SEO, how to tie in SEM, and how to test the right messages that convert. Includes a downloadable set of wireframes to explain common SEO outlines and tips on how to brief designers on SEO objectives.

Speaker:
Maura Ginty, AutoDesk
Will Critchlow, Distilled

12.30
1.30
Lunch break
1.30
2.30

E-Commerce Optimization (S3)
The toughest job your website can perform is to get visitors to pull out their credit card! Find out how to lift your sales through real landing page and site conversion testing case studies, as well as specific tactics for shopping cart abandonment recovery.

Speaker:
Charles Nicholls, SeeWhy
Ben Jesson, Conversion Rate Experts
Rok Hrastnik, studio moderna

2.30
2.40
Session change over
2.40
3.40

Graphics, Persuasion and Interaction Design for Conversion (S4)
Graphic design is a powerful weapon. Unfortunately it is often used at cross-purposes with conversion. Find out how design can increase your conversions rates instead of undermining them. Learn how to combine psychology and conversion tactics to develop a better user experience design, and how to test design models using a blend of personality types, eye tracking and thinking aloud.

Speaker:
Sandra Niehaus, Closed Loop Marketing
Pieter Jan (P.J.) Troost, BuyerMinds

3.40
4.00
Coffee break
4.00
5.00

Rapid Fire – Live Landing Page Critiques (S4)
Your landing page stinks – it’s just a question of degree. Bring your URL and our experts will give you some quick and actionable tips to immediately improve performance. Guaranteed to be an educational and entertaining session.

Speaker:
Ben Jesson, Conversion Rate Experts
Tim Ash, SiteTuners.com

5.00

Networking Reception
The chance to relax and network with drinks and snacks in the exhibition hall after a hard day of conversion optimisation. Open to all attendees, both full conference and social networking pass holders.

6.30

Conversion Thursday
Media partner Conversion Thursday will be hosting evening drinks at the Marquis of Westminster, just four minutes walk from the hotel. This event is open for all and will provide further opportunities to network with your peers in a relaxed atmosphere.

Full programme day 2 >>