How to create A/B tests – Karl Gilis at Conversion Conference
2 October, 2015 - 08.52 AM
Karl Gilis about his session at Conversion Conference London on 28th October!
Wednesday, 28 October 2015 – 10:55 am
How to create better A/B tests and why you shouldn’t bank on best practices
“The web is full of best practices and results of AB-tests. Can’t you just copy those, lie back and watch your conversion rates go up? Bad idea. Best practices don’t always work. In this session Karl Gilles will prove that with lots of examples. So, what to do instead? Just test every idea that pops into your head? No again! That will result in bitter disappointment because your tests will fail over and over again. The key is to get to know your visitors before you start testing. Research their behavior on your website. Learn in this session how to create AB-tests that really make a difference thanks to user research. So you can focus on what your visitors want: their needs, their priorities and their actions.